When creating content you shouldn’t be doing so in a vacuum. To create great content that you need to have a clear idea of two things 1) Who you’re talking to and 2) Why they should be talking to you. Always. And for every piece of content you make. Blogs, videos, flatpack armoire instructions,…
Read More17 Ways to Learn Digital Marketing Online in 2020
There are so many factors to consider in digital marketing and the tools that we use can be key to success. In my role as a Senior Digital Strategist, I’ve found that one of the most effective tactics you can take is to master your tools. If you know how to use your tools, and…
Read MoreWhy Google EAT Should Be A Core Digital Strategy In 2019
In this video, Alastair Banks, director of Optix Solutions, explains the strategies that can you use to put E-A-T at the core of your business’s digital strategy and achieve create greater impact online in 2019. What is Google E-A-T? In 2018, Google made a core update to its search algorithm to make it easier for…
Read MoreInspirational Women In Digital Marketing & SEO 2020
A short list of female digital marketers and SEO’s to follow This list was originally created on International Women’s Day where it is customary to pause and appreciate all the exceptional things that women have done in the past, at the moment, and in the coming years. And while IWD is a brilliant celebration, it…
Read MoreWHAT IS MOBILE FIRST INDEXING?
Google uses ‘bots’ (programmes) to ‘crawl’ (scan), web content so that they can show search results to their users. As the net has evolved, they have diversified what they let their users search for – videos, image, scholarly texts – but in the last few years they started to prioritise how people can easily access…
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