In this interview with Marketing Manager at Vospers Motors, Darren Bennett, we are discussing how video marketing has evolved during the last 12 months and how it will continue to be a significant part of the marketing mix for the foreseeable future. With an increase in channels and streaming integration, marketers are using video like…
Read MoreOptix Talk Podcast: eCommerce Growth & Evolution with Kalkidan Legesse
In this edition of the Optix Talk podcast, we are speaking with Kalkidan Legesse, Founder and Managing Director at ethical retail rockstars Sancho’s. Kalkidan talks about her journey as an online retailer, building ecommerce through customer insights and her new reselling app Shwap. About our Guest Kalkidan Legesse Kalkidan Legesse MBA, is an entreprenuer, a…
Read MoreOptix Talk Podcast: Heroes of the Recovery Economy with Stephanie Darkes
In this edition of the Optix Talk podcast, Stephanie Darkes of Exploring Exeter shares how online communities can help small businesses to recover post-Covid. About our Guest Stephanie Darkes Stephanie Darkes has grown and developed an active local social media following of over 30k. She is a blogger at Exploring Exeter and contributor to Exeter…
Read MoreLucy Taylor Completes Internship at Optix
Lucy Taylor, a final year French and Spanish with Management student at the University of Exeter, has completed her six month internship at Optix Solutions. Marketing Internship at Optix Solutions During her internship, Lucy worked on a variety of different projects and greatly improved her knowledge of various digital marketing services. She carried out keyword…
Read MoreUnderstanding Local SEO During Covid Recovery
It’s easy to assume with businesses becoming more digital, that the physical location of a business has become less important. Well for some businesses this may be true, but for many there is significant evidence to show that where you are matters for which customers you attract and which businesses are able to thrive. And…
Read MoreOptix Talk: Data Quality and Machine Learning with Joyann Boyce
Optix Talk Podcast: Data Quality and Machine Learning with Joyann Boyce On this edition of Optix Talk, we are discussing Data Quality & Machine Learning with Joyann Boyce. Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy, has recently completed a Data Fellowship with South West Creative Technology Network,…
Read More