Why Google EAT Should Be A Core Digital Strategy In 2019

In this video, Alastair Banks, director of Optix Solutions, explains the strategies that can you use to put E-A-T at the core of your business’s digital strategy and achieve create greater impact online in 2019. What is Google E-A-T? In 2018, Google made a core update to its search algorithm to make it easier for…

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WHAT IS MOBILE FIRST INDEXING?

Google uses ‘bots’ (programmes) to ‘crawl’ (scan), web content so that they can show search results to their users.  As the net has evolved, they have diversified what they let their users search for – videos, image, scholarly texts – but in the last few years they started to prioritise how people can easily access…

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