GENERATIVE ENGINE OPTIMISATION (GEO) Audit
Discover how Optix can help ensure your website is appearing in AI search through GEO.
Generative Engine Optimisation (GEO) is the future of digital visibility. As AI-powered tools like ChatGPT, Google Gemini, and Bing Copilot reshape how people search, it’s no longer enough to rank on Google, you need to appear in AI-generated responses.
Unlike traditional SEO, which helps your site rank in a list of links, GEO ensures your brand is featured in the answers, summaries, and recommendations AI tools provide directly to users.
Our GEO Audit delivers a clear, practical picture of how your brand performs in AI search, and how to improve it. It combines advanced tools, competitive analysis, and expert recommendations tailored to your business.
AI Visibility and Competitive Benchmarking
We run manual tests across key AI platforms, including:
ChatGPT
Google Gemini
Claude
Bing Copilot
We assess how your brand appears in AI-generated responses, whether it's cited or recommended, and how that compares to competitors.
AI Search Grader Tool
Our proprietary AI Grader evaluates:
Brand visibility and prominence across AI platforms
Sentiment of AI mentions (positive, neutral, negative)
Share of voice in your industry or niche
You’ll get a clear scorecard and visuals to benchmark performance.
Brand Authority Assessment
To appear in AI-generated content, you need strong brand signals. We analyse:
Your brand’s monthly search volume
Online mentions and citations compared to competitors
Backlink and referring domain profile
These indicators show how likely AI tools are to recognise and trust your brand.
Website Authority and Technical Foundations
AI tools rely on structured, credible content. We assess:
SE Ranking Authority Score and Site Health
Schema markup, heading structure and crawlability
Overall content clarity and machine readability
This helps ensure AI tools can correctly understand and source your site.
How Large Language Models View Your Website
Using tools like AirOps, we simulate how LLMs like ChatGPT “see” your site. You’ll receive:
A detailed breakdown of how your brand is interpreted
Scores across five key categories:
Brand understanding
Topic clarity
Content accessibility
Citation readiness
Technical setup
Each comes with actionable insights and prioritised recommendations.
This audit is ideal for:
Marketing teams focused on content, SEO, or thought leadership
Brands losing organic traffic due to AI-generated results in Google
CMOs and digital leads preparing for future search behaviour shifts
Businesses investing in brand authority and online visibility
If your brand isn’t being referenced in AI results, it’s time to take action.
AI tools are rapidly gaining traction as trusted sources of information. For example:
ChatGPT saw 39.6 million US users in March 2025, up 47% year-on-year.
Google’s Search Generative Experience (SGE) now delivers summarised answers above traditional listings.
AI tools like Claude and Gemini are being integrated into everyday platforms and devices.
This shift is reducing clicks on traditional search results - especially for informational queries. If your brand isn’t showing up in AI summaries and answers, you're missing a growing share of visibility and influence.
A GEO Audit helps you:
- Future-proof your digital strategy by preparing for AI-led search
- Uncover visibility gaps in ChatGPT, Gemini, and other AI platforms
- Strengthen your authority signals to earn more AI citations
- Optimise content for both traditional SEO and generative search
- Outperform competitors who haven’t yet adapted to this shift
Most importantly, you'll walk away with a clear action plan tailored to your business and your goals.
We combine deep expertise in both technical SEO and AI strategy. While many agencies are still catching up to this shift, we’ve built proprietary tools and processes to help businesses adapt ahead of the curve.
Our audits are strategic, not just technical. You’ll get clear insights, actionable improvements, and a partner who understands the bigger picture.
Generative search is already changing how people find and trust brands. The question is: Is your brand showing up in those results?
Let’s find out before your competitors do.
Or contact us for a free snapshot of your AI search performance.
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