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GENERATIVE ENGINE OPTIMISATION (GEO) Audit

Discover how Optix can help ensure your website is appearing in AI search through GEO.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the future of digital visibility. As AI-powered tools like ChatGPT, Google Gemini, and Bing Copilot reshape how people search, it’s no longer enough to rank on Google, you need to appear in AI-generated responses

Unlike traditional SEO, which helps your site rank in a list of links, GEO ensures your brand is featured in the answers, summaries, and recommendations AI tools provide directly to users. 

Speak to an expert

What’s Included in a GEO Audit

Our GEO Audit delivers a clear, practical picture of how your brand performs in AI search, and how to improve it. It combines advanced tools, competitive analysis, and expert recommendations tailored to your business. 

AI Visibility and Competitive Benchmarking 

We run manual tests across key AI platforms, including: 

  • ChatGPT 

  • Google Gemini 

  • Claude 

  • Bing Copilot 

We assess how your brand appears in AI-generated responses, whether it's cited or recommended, and how that compares to competitors. 

AI Search Grader Tool 

Our proprietary AI Grader evaluates: 

  • Brand visibility and prominence across AI platforms 

  • Sentiment of AI mentions (positive, neutral, negative) 

  • Share of voice in your industry or niche 

You’ll get a clear scorecard and visuals to benchmark performance. 

Brand Authority Assessment 

To appear in AI-generated content, you need strong brand signals. We analyse: 

  • Your brand’s monthly search volume 

  • Online mentions and citations compared to competitors 

  • Backlink and referring domain profile 

These indicators show how likely AI tools are to recognise and trust your brand. 

Speak to an expert

Website Authority and Technical Foundations 

AI tools rely on structured, credible content. We assess: 

  • SE Ranking Authority Score and Site Health 

  • Schema markup, heading structure and crawlability 

  • Overall content clarity and machine readability 

This helps ensure AI tools can correctly understand and source your site. 

How Large Language Models View Your Website 

Using tools like AirOps, we simulate how LLMs like ChatGPT “see” your site. You’ll receive: 

  • A detailed breakdown of how your brand is interpreted 

  • Scores across five key categories: 

  • Brand understanding 

  • Topic clarity 

  • Content accessibility 

  • Citation readiness 

  • Technical setup 

Each comes with actionable insights and prioritised recommendations. 

Who is the GEO Audit For?

This audit is ideal for: 

  • Marketing teams focused on content, SEO, or thought leadership 

  • Brands losing organic traffic due to AI-generated results in Google 

  • CMOs and digital leads preparing for future search behaviour shifts 

  • Businesses investing in brand authority and online visibility 

If your brand isn’t being referenced in AI results, it’s time to take action. 

Why GEO is Critical for Your Business

AI tools are rapidly gaining traction as trusted sources of information. For example: 

  • ChatGPT saw 39.6 million US users in March 2025, up 47% year-on-year. 

  • Google’s Search Generative Experience (SGE) now delivers summarised answers above traditional listings. 

  • AI tools like Claude and Gemini are being integrated into everyday platforms and devices. 

This shift is reducing clicks on traditional search results - especially for informational queries. If your brand isn’t showing up in AI summaries and answers, you're missing a growing share of visibility and influence.

Grow Your AI Search Performance

Benefits of a GEO Audit

A GEO Audit helps you: 

  • - Future-proof your digital strategy by preparing for AI-led search

  • - Uncover visibility gaps in ChatGPT, Gemini, and other AI platforms

  • - Strengthen your authority signals to earn more AI citations

  • - Optimise content for both traditional SEO and generative search

  • - Outperform competitors who haven’t yet adapted to this shift 

Most importantly, you'll walk away with a clear action plan tailored to your business and your goals.

Why Choose Us for GEO

We combine deep expertise in both technical SEO and AI strategy. While many agencies are still catching up to this shift, we’ve built proprietary tools and processes to help businesses adapt ahead of the curve. 

Our audits are strategic, not just technical. You’ll get clear insights, actionable improvements, and a partner who understands the bigger picture. 

Book Your GEO Audit

Generative search is already changing how people find and trust brands. The question is: Is your brand showing up in those results? 

Let’s find out before your competitors do. 

Book Your GEO Audit

Or contact us for a free snapshot of your AI search performance

01392 667766 info@optixsolutions.co.uk
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Alphin Brook Road,
Exeter EX2 8RG
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