Xenia Coker-Espina

Head of Growth

As a Head of Growth, I take time to understand each company and industry to scope new marketing projects that will help achieve their business goals. I'm passionate in helping businesses grow by recommending the right strategy and tactics for success.

Having previously managed some of the biggest clients at Optix Solutions, I have experience creating successful digital campaigns using a range of marketing tactics: SEO, PPC, Paid Social, Email Marketing, CRO and Analytics.

Finally, you'll also find me leading some of the Digital Academy sessions to help upskill external marketing teams as well as the more junior people in the Optix marketing team.

Career highlights

Michael Spiers – Digital Marketing campaigns: Achieved 166% YoY online revenue increase through a multi-channel creative campaign.
Michelmores – Digital Strategy: Created a Digital Strategy for Michelmores and achieved 30% increase in organic sessions in the first quarter through ongoing SEO work.
Thirsty Work - SEO Results: Achieved 288% YoY organic traffic increase for a local Exeter business after working with them for 3 years on their SEO.

Lightfoot – Digital Marketing Executive (2017-2019): Responsible for delivering all the digital marketing campaigns for the business including paid media, social and email.
University of Strathclyde (Glasgow): Studied at the University of Strathclyde for a year of my Business and Marketing degree (Erasmus).
Volunteering: Completed a range of volunteering work from free marketing consultancy sessions for non-profit organisations (Digital Boost), to leading percussion workshops at a juvenile detention centre for young people with mental illnesses (Til·lers Barcelona).