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The CRAFT of Mobile First Indexing

Posted by Optix Solutions on July 17th 2018 in SEO, Mobile Marketing

The CRAFT of Mobile First Indexing

What is Mobile First Indexing? Google uses ‘bots’ (programmes) to ‘crawl’ (scan), web content so that they can show search results to their users.  As the net has evolved, they have diversified what they let their users search for – videos, image, scholarly texts – but in the last few years they started to prioritise how people can easily...

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Popup like it's hot!

Posted by Optix Solutions on June 14th 2018 in Online Marketing, Digital Marketing

Popup like it's hot!

If you’re looking to grow your mailing list, increase conversion or drive traffic to a certain page on your website, you may be considering using a pop up. And with good reason, because a recent study, on almost 2 billion pop-ups, showed that the best performing pop ups forms have surprisingly good conversion rates with 10% converting at...

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The Small to Medium businesses no-nonsense guide to GDPR

Posted by Optix Solutions on May 15th 2018 in Digital Marketing

April-Rose James Joins the Optix Solutions Digital Marketing Team

The subject of GDPR has moved from an almost obscure subject into one of the key business change issues facing all businesses. GDPR: Separating Fact from Fiction for SME’s What is Personal Data? Personal data is anything that could be used to identify a real person. It could be anything from a photograph of a real person, an email address, facebook,...

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Optix Solutions client Devon Partnership NHS Trust nominated for a prestigious HSJ award

Posted by Optix Solutions on March 14th 2018 in News

Optix Solutions client the Devon Partnership NHS Trust is nominated for a prestigious HSJ award

We are absolutely thrilled for the Communications Team at the Devon Partnership NHS Trust who have been nominated for an HSJ Value Award in the Communications category for its innovative new website which works ‘with patients, for patients’. We worked closely with Sharon Berkhout, Communications Manager at the Devon Partnership NHS Trust, and other members of the team, to...

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Optix Solutions Annual Seminar 2018

Posted by Curt Lewis on January 18th 2018 in Company News

Optix Solutions Annual Seminar

It’s now been a full year of working at Optix and I thought it’s time to introduce myself. I’m Curt Lewis, Client Relationship Manager, my background has always been in sales and customer relations. One of my biggest tasks this year is to organise Optix’s Annual Seminar.   It’s only been 11 months since the last Annual Seminar and, with...

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Optix Solutions re-positions itself in a crowded market

Posted by Alastair Banks on September 21st 2017 in Company News

Optix Solutions re-positions itself in a crowded market

Businesses of all shapes and sizes need to adapt, to change to the ever-changing landscape they work in. We are no different. The challenge is that change is painful, people often resist it. It's easier to do what you’ve always done before. I bet that Blockbuster wish they’d changed.  We recently celebrated our 18th birthday. That’s quite a milestone. It's hard...

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