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Thirsty Work to Launch New Site with Optix Solutions

Posted by Hanna Skillern on January 18th 2017 in Design, Development, Company News

Thirsty Work to Launch New Site with Optix Solutions

Optix Solutions have been selected to undertake the web design and development of a new website for South West water cooler leaders, Thirsty Work. Thirsty Work offer drinking water solutions including mains-fed and bottled water coolers, boilers, water fountains and three-way filtered taps, and help the local community by supporting local charities and events.  With a relatively old site that...

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Digital Excellence for Optix Digital Marketing Executive

Posted by Hanna Skillern on January 17th 2017 in Company News, Digital Marketing, Jobs

By providing a high quality service, it's our duty to provide high quality people. One way to do this is encourage your staff to undertake courses and qualifications in their areas of expertise. When the digital frontier changes as often as it does, it's imperative to ensure your staff are on the ball.  Last year, Chris Mastris undertook his...

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Tracking Your Emails

Posted by Hanna Skillern on January 13th 2017 in Mobile Marketing, Digital Marketing

Tracking Your Emails

Marketing is a great tool to stay in touch with current/potential customers and reach your target audience but more importantly you can track your campaigns in great detail. From seeing how many people are opening your email to where they are opening it from, the possibilities and choices of traceable data are endless. Here are the main things you...

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Social Media Marketing - The Why

Posted by Hanna Skillern on November 18th 2016 in Social Media, Online Marketing, Digital Marketing

Social Media Marketing - The Why

Social media has revolutionised communication.  It has created a whole new paradigm which engages users on a new level. This means that the traditional ways of communication are not having the impact it used to, and marketers are having to think of more creative ways to get their business messages heard.  In 2016 alone, social media users have risen...

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Exciting Times Ahead for the Team at Optix

Posted by Alastair Banks on November 18th 2016 in Company News, Jobs

2016 saw an year of consolidation internally and a number of exciting external investments made by the business. With these out of the way, we’re looking to ramp things up in 2017 and go for growth. The question is, are you the sort of person who can help us achieve this? Next year we will be on the hunt for...

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A/B Testing Your Emails

Posted by Hanna Skillern on July 18th 2016 in Online Marketing, Digital Marketing

A/B Testing Your Emails

The term A/B testing is effectively marketing jargon for an experiment with two variants. In an email campaign you would typically create two of the same emails but each with a different component.  For example, you might change the email subject line or an image within the email body but keep everything else the same. You would then send...

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