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Joe Caley


Senior Digital Marketing Manager - SEO

As Senior Digital Marketing Manager – SEO Lead, I utilise the power of SEO to help businesses grow their online presence and reach new audiences through the power of organic search. SEO is a true passion of mine, and I love working with business of all sizes to implement effective SEO strategies that will transform their marketing efforts long term.

With experience working across national and international clients across a wide range of different industries, I have built up nearly 10 years of digital marketing and SEO experience. I enjoy using that experience to help clients grow online, as well as educating other marketers in the world of SEO.

Having previously worked for internal agencies such as Reprise and XLmedia, I’ve had the opportunity to work on some amazing clients, including NFL, Halifax, and SportsBettingDime.

  • Interflora Migration – Lead the team undertaking a complete platform and design migration across Interflora’s three websites.

  • NFL Gamepass Strategy – Responsible for delivering a new SEO strategy to expand their Gamepass streaming offering in the UK and key international markets, including Germany, France and Mexico.

  • Chartered Institute of Marketing – Became an Associate Member of the Chartered Institute of Marketing at the end of 2022, helping to further my professional development and growth.

  • Sports Betting SEO Strategy – Travelled to Orlando, FL to lead the presentation on technical SEO strategies to increase organic growth across a portfolio of sports betting websites.

  • Personal Growth – Having left school at 17 and landing my first marketing job just a few months later, I’m proud of my progress to a senior manager level at still a young age.

  • StayInDevon Growth – Responsible for a 907% growth in organic traffic by undertaking in-depth content and technical SEO strategies on a dormant site.

01392 667766
Optix Solutions
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Alphin Brook Road,
Exeter EX2 8RG


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