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Paul Lawrence


Director of Design

As Head of Design, my role is to review, evaluate and evolve our brand, from supporting our Strategy and Marketing Teams, to working directly with our Creative Director supporting our clients day-to-day, always challenging ourselves to make our work and core offerings stronger, giving clarity and the sharing of knowledge. I am a dedicated and professional Brand, Digital and UX/UI Designer, fuelled by a passion to always create, discover and innovate. A team player who relishes getting under the skin of design, by leading or collaborating with brand and marketing teams. I have proven experience in creating and evolving branded digital projects, as well as designing and developing digital campaigns across responsive web, social and campaign platform.

Keen golfer, petrol head enthusiast, creative explorer and family man...


  • Strategic Brand & Digital Design

  • User Interface Design

  • Hero Brand Asset Creation

  • Quality Control & Driving Innovation

  • Design Leadership & Mentoring

Career highlights

  • Optix Solutions 2021: Head of Design Creative Studio working with Creative Director and internal Marketing Teams

  • Volvo 2021: Lead Digital & UI/UX Designer UX/UI internal customer communications portal journey. Naming convention and brand design for US apprenticeship scheme

  • TAGww 2021: Lead UI/UX Designer To support EMEA, America’s and APAC designing their global website working with brand team, from the ground up

  • Bray Leino 2021: Digital & UI Designer Castrol product digital campaign UX/UI landing page designs and social asset creation

  • Paul Lawrence Design 2016/2021: Freelance Digital & UI/UX Designer Supporting full service Design, Marketing, Corporate and Recruitment companies throughout the UK

  • Playstation 2020: Freelance Digital & UI/UX Designer Developing ideas for a new sci-fi game, applying designs to the game play UI screen layouts and creating character designs

  • OYO 2020: Freelance Digital & UI/UX Designer Day-to-day art directing, designing and creating bespoke targeted campaigns across Print and Social

  • Body Shop 2019: Freelance Digital & UI/UX Designer Supporting the The Body Shop Studio developing asset designs for a internal global online careers portal

  • Nvidia 2019/2019: Digital & UI/UX Designer Responsible for supporting the EMEAI Creative Studio UK and US Head Office: Developing and designing engaging ‘Social’ product/partner launch campaigns utilising the Nvidia 2018 brand/pattern library language tool kit. Designing and generating campaign UI social asset suites and web/tablet/mobile landing pages. Designing large format expo showcase areas for the Nvidia yearly GTC Tech Conference held in Munich

  • Rapp 2015/2016: Design Ambassador Virgin Media Mobile Responsible for establishing initial daily priorities across 'Virgin Media Mobile' DM, Online and Email requirements with Account Managers and Traffic. Working directly with Art Directors, designing, implementing, creating and enhancing design ideas. Overseeing junior designers and approving final 'Virgin Media Mobile' designs. Reporting to the 'Associate Creative Director of Design' outlining the performance of any design creations before release

  • Rapp 2012/2015: Lead Digital & UI/UX Designer Day-to-day across Virgin Media Press, DM, Online and Email. Working directly with Account Directors, meeting expectations and daily deadlines. Evaluating print formats with the Virgin Media in-house print team, from standard to die-cut formats

  • The Loop Design 2003/2012: Owner Working with my new business director, responsible for the general day-to-day running of the studio, client briefing meetings, estimates and proposals, design creations and deliverables for our clients: Waverley Borough Council, Avnet, Fujitsu, Sun Microsystems, Avaya, AMD, IBM, Edward Barnsley Furniture, Optex, Verint, Access Group, DHC, Home Care Preferred, Springfield House Care Home, Pilgrim Wood Care Home

  • Berryman Ball Ltd 1998/2002: Middleweight Designer & Senior Designer Creating design for print for our clients: Vodafone Corporate Business, British Airways, Concord, Reckitt Benkiser, Estates & General, Corel Draw and Guinness

  • C&FD 1996/1998: Reporting to the Design Director, responsible for creating graphic designs and print passing for: EMAP, London Transport, Sedgwick and Schroders

  • Minale Tattersfield 1995: 1st prize competition winner to create a Premium Larger brand aimed at the female market

  • Farnham Art College HND 1993-1995: Specialised in Graphic Design

  • Farnham Art College BTEC 1989-1992: General Art and Design

  • Bredon School 1986-1989: GCSE A in Art

01392 667766
Optix Solutions
1st Floor, Alphin Brook House,
Alphin Brook Road,
Exeter EX2 8RG


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