ABOUT CANDICE
With over 16 years’ experience spanning marketing, brand strategy, client services, commercial growth and business operations, Candice brings a broad perspective to her role as Client Experience Director at Optix.
Her career has taken her across both agency and client-side roles, working with businesses ranging from ambitious SMEs to major consumer brands including Golden Wonder, Bonne Maman and William Grant & Sons. She has led multi-million-pound client portfolios, delivered brand and marketing strategies across a wide range of sectors, and worked with businesses to improve everything from customer experience and commercial performance to operations and profitability.
Before joining Optix, Candice also led the marketing and operational transformation of a luxury retail business and founded her own marketing consultancy, giving her first-hand experience of the challenges business owners and senior leadership teams face.
At Optix, she brings all of that experience together to lead our approach to client experience. Candice works closely with clients to understand the bigger picture, their business, customers, commercial objectives and challenges, before helping turn those into marketing strategies that deliver measurable results. Her role encompasses strategic client relationships, growth, commercial performance as well as being part of our agency leadership team.
She’s a big believer that the best agency relationships feel like genuine partnerships. That means asking the right questions, challenging thinking when needed, being proactive with ideas and making sure our clients always understand not just what we’re doing, but why we’re doing it.