GENERATIVE AI Training for Marketing Teams
Confidently embed AI into your marketing operations. We help in-house teams unlock the power of generative AI with practical, expert-led training designed for marketers, not developers.
Why AI? Why Now?
AI isn’t a future trend, it’s reshaping marketing today. Since the rise of tools like ChatGPT, Claude, and Copilot, the pace of change has been dizzying. But it’s also a huge opportunity.
At Optix, we’ve been experimenting, testing, and integrating these tools into our own workflows since long before they made headlines. We’ve now turned that experience into a structured, modular training programme to help teams like yours move from curiosity to capability.
Are you ready to make the most of AI in your marketing?
Training Modules Built for Marketing Teams
Whether you’re just starting out or looking to take your AI usage to the next level, we offer a range of tailored modules to support you:
Foundations of Generative AI
A no-fluff, hands-on introduction to Gen AI tools like ChatGPT, Claude, and Copilot. Learn prompting basics, explore use cases, and gain the confidence to start using AI safely and smartly.
Advanced Generative AI
Step beyond the basics. Explore voice synthesis, custom GPTs, avatars, automation, and AI-enhanced workflows for marketing, sales and internal comms.
Prompt Engineering
Great results start with great prompts. This session dives deep into frameworks, templates, and live feedback to improve your team’s output across content, strategy and ideation.
Blending AI with Marketing Data
Turn GA4 data into strategic action. Learn how to pair analytics with AI for faster insights, campaign recommendations, and smarter reporting.
Generative Engine Optimisation (GEO)
Search is evolving. Learn how to adapt your SEO strategy for AI engines like ChatGPT, Perplexity, and Google SGE to ensure your content stays discoverable.
Microsoft Copilot Training
Make the most of Copilot across Outlook, Word, Excel and Teams. Speed up admin, content creation and internal workflows with smart, secure usage of embedded AI.
The Legal Side of AI
Delivered with our legal partners Stephens Scown, this session tackles copyright, data privacy, IP, and the creation of internal AI usage policies.
Inspiration: Gen AI – The Art of the Possible
A keynote-style session led by Alastair Banks to spark behavioural change and big-picture thinking. Learn how AI can transform the entire marketing function — from planning to execution.
Delivery & Investment
Delivery: Bespoke sessions (in-person or virtual), tailored to your team and sector
Audience: Ideal for in-house marketing teams
Pricing: Varies by team size and module; multi-module discounts available
Next steps: Get in touch to build your custom training package
At Optix, we’ve been exploring and integrating generative AI since long before it became mainstream. Our team has delivered AI keynotes across the UK, advised national brands, and embedded AI into everything from strategy and content to SEO and analytics. We don’t just talk about AI, we live it, test it, and train teams to use it with confidence and creativity.
“AI isn’t going to take your job. But someone who knows AI will.”
– Brian Corish, Digital Marketing Institute
We offer a free AI Readiness Assessment:
How we work
Our process
Discovery Session
We will meet with you to fully understand your business and the unique challenges you face.
We use this time to discuss your business needs and what you think Gen AI could help you with (we help facilitate this thinking, don’t worry!)
Training
We will create a bespoke training / workshop session based on our learnings from the Discovery Session. This will cover the platform usage, how to train it effectively, how to use it daily and prompt creation.
We will also bring a series of prompts for your team to use in the business off the bat. These will remain yours after the session.
Follow Up
We recommend at least one follow up session a month after the first workshop. This will allow for questions, thoughts, challenges, ideas to be discussed and addressed.
During the follow up session we will talk through any challenges you've faced and help you to refine your processes.
Ready to get started
1st Floor, Alphin Brook House,
Alphin Brook Road,
Exeter EX2 8RG
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