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Sam Smith


Senior Digital Marketing Manager - Data Lead

I’ve worked in digital marketing for over 10 years, earning my level 6 Chartered Institute of Marketing professional diploma in Digital Strategy and several Google accreditations along the way. My marketing journey has seen me work across a range of sectors, from education and financial services to leisure and eCommerce. Having worked in both in-house marketing teams and marketing agencies in the past, I understand the importance of communication and collaborative working when it comes to digital marketing. My main areas of expertise are digital strategy, data analysis, SEO, PPC, social media (paid and organic) and content creation.


  1. Data Analysis

  2. PPC

  3. Technical SEO

  4. Digital Strategy

  5. CRO

Career Highlights

  • Optix Solutions 2024: Promotion to Senior Digital Marketing Manager - Data Lead

  • Optix Solutions 2022: Promotion to Senior Digital Marketing Manager

  • Matrix Creative Agency 2019: Leading on digital strategy and tactics for clients nationwide

  • 2018: Attained Chartered Institute of Marketing level 6 Diploma in Digital Strategy

  • City College Plymouth 2017: Awarded first place at the College Marketing Network’s FE First Awards for Best Website Development Project

  • Plymouth Pavilions 2013: Implementation lead on software project to integrate online purchasing, email communications and ticketing

01392 667766
Optix Solutions
1st Floor, Alphin Brook House,
Alphin Brook Road,
Exeter EX2 8RG


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