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Lucia Hofstetter


Graphic Designer

As a middleweight graphic designer with over 8 years of experience in the design industry, I bring a diverse skill set and passion for brainstorming to bringing designs to life, I've had the pleasure of working on a wide range of projects, from crafting brands to designing print materials and digital assets, and everything in between. I believe good design goes beyond just looking nice; it's about finding the perfect balance between style and functionality. Whether I'm collaborating with clients to make their dreams a reality or leading creative projects with my team, I love the challenge of turning ideas into visually stunning creations. With my attention to detail and love for innovation, I'm always pushing myself to deliver designs that not only catch the eye but also make a real impact on audiences.

Although I embarked on my career journey as a web designer and developer, I eventually discovered my true passion for graphic design. While I still possess the ability to build and create websites, my focus now predominantly lies in design, where I can fully unleash my creativity, assisting Paul and Sam on all things creative with a number of different exciting projects from day to day as no two days are the same and that’s what I love most.

During my free time, I'm all about cooking up new recipes, exploring the world through travel, hitting the trails with my trusty boxer companion Mila, and going on camper adventures or paddleboarding escapades with my partner.

  • Contributed to the creation of a heartwarming Christmas campaign for a charity supporting dogs in Romania.

  • Completed a "Mastering the Pencil Tool" course under the mentorship of Abi Connick, a revered graphic designer.

  • Served as the lead designer at Velocity Web Design and Marketing.

  • Demonstrated adaptability by quickly learning and mastering new design software and techniques.

  • Attained a Graphic Design NVQ Level 3 Apprenticeship with Vector 7 Design

  • Embarked on a journey to France to facilitate a photo and video shoot for a client.

  • Achieved a staggering 250% increase in mailshot click-through rate (CTR) through a comprehensive redesign effort.

  • Orchestrated the development of festival branding, breathing life into the event's identity.

  • Produced two standout posts for Pearson languages, garnering significant engagement.

  • Transitioned to full-time freelance work with Zeta Creative in 2022.

01392 667766
Optix Solutions
1st Floor, Alphin Brook House,
Alphin Brook Road,
Exeter EX2 8RG


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