TRAINING

Our team of digital marketers live and breathe digital so they’re the perfect people to provide you with training in their areas of expertise.

DIGITAL PROWESS

It’s really important to us that our training provides you with guidance and actionable insights which you can use day-to-day. For this reason we personalise our training and discuss real world examples from your organisation or industry.

We can provide training on any element of Digital Marketing, here are some of the areas we typically cover:

SEO

Search Engine Optimisation is a bit of a dark art and it’s constantly evolving to the point where what SEOs were doing 2 or 3 years ago would no longer get results. We keep up-to-date with all the latest developments so, If you’re a beginner or would like a refresh, we can help.

GOOGLE ADWORDS

Google’s AdWords PPC platform can provide great results but it can be confusing to master. If you want to know more about quality score, click through rates and keyword match types this training is perfect. As a Google Partner you can be assured that our team are AdWords experts.

SOCIAL MEDIA

Social Media can provide great results particularly for audience engagement but it’s easy to waste time and spread yourself too thin. We’ll train your team on creating a social strategy including which channels to focus on, how to use social listening and how to track and measure your success.

PAID SOCIAL MEDIA

Paid Social Media advertising can be highly effective due to the (frankly slightly creepy) targeting options available. We can train you on running paid campaigns on Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

CONTENT MARKETING

Our Content Marketing Training will help you learn how to research, plan and implement a content campaign tailor made for your organisation’s audience. If you’re currently creating content but with no clear strategy in place then this is the training session for you.

OUTREACH

Outreach is one of the most important skills for a digital marketer and yet it is often misunderstood as a tactic. When done well Outreach can super-charge your SEO but done incorrectly it can have little impact. We’ll show you how we do it and how to get the best result for the time invested.

CONVERSION RATE OPTIMISATION

CRO is an under-used tactic which can provide dramatic results. Our team will train you on the use of industry leading tools so that you can run your own CRO campaign. We’ll cover best practice for split tests and UX as well as how to measure the impact of your changes on your conversion rate.

YOUTUBE

YouTube is often referred to as the second largest Search Engine due to its popularity. Getting your content in front of your audience isn’t as easy as simply uploading a video. Our team will explain how to optimise your videos to get them found and how to create compelling content without the need for expensive video equipment.

EMAIL MARKETING

If you’re sending the same email to all of your database on a monthly basis then this training will set you on the path to an up-to-date email strategy featuring segmentation, automation and split testing of email content.