Over 200+ factors are audited at by Google when it comes to deciding where to position your website in its search results. Yet, one of the most important factors is quality relationships with other digital heavy weights through the sharing of links.
Every time you’ve pressed ‘click here’ ‘visit x’ or ‘more info’ – that’s a link. And every link provides a thumbs up to Google that the site it’s linking to should be trusted. We call this authority; and the more high quality links you have means the more authority for a website.
The good news is that greater website authority seems to mean better rankings in search engines and more rankings means more traffic for you.
SO, HOW DO YOU AQUIRE THESE LINKS?
Way back when, gaining links was no harder than filling in your credit card details. Buying tens of thousands of links across the web may have worked back in the 1990’s, but not now.
The focus should never be on buying links. It’s should always be on acquiring links. Relevant, quality, influential links.