SEARCH ENGINE OPTIMISATION

Billions of people use search engines every day to find and share products, services, advice and information. In fact Google has its own term for it – Micro Moments; Who, What, When and Why – Users explore the internet in search of digital fulfilment.

You won’t be surprised when we tell you how important it is to have your website appearing in search engine results if you want to help fulfil these users needs. But how do you reach them and how in doing so do you meet your own objectives and  KPIs? That’s where we come in.

Search engine optimisation (or SEO) is a process combining a variety of techniques to not only rank a site more highly in search engine result pages but to ensure your target audience finds you wherever they need you, local search, reviews etc being just some of the areas where SEO can play a factor. Healthy search results means more organic traffic; and more organic traffic garners more business.

EXPERT NAVIGATION

Although it’s complex, SEO is by no means a dark art. Based in Devon, our digital marketing experts work to strategically develop your website and grow your business through organic search; all in a language you can understand.

ONSITE AND OFFSITE SEO

Our SEO strategies are formed around two key components: On-Site and Off-Site SEO:

On-Site SEO sees us working on a wide variety of improvements that will make your website shine for both visitors and search engines alike. Our on-site techniques include:

• Keyword Analysis
• Content Improvements
• Competitor Analysis
• XML Sitemap creation
• Meta Data Improvements

Off-site SEO focuses on the improvements we make away from your website but will still influence your overall rankings: Our off-site work includes:

• SEO Outreach: Working with key influencers to create relevant and engaging content.
• Link Audits: Reviewing links from other sites to ensure they’re not harming your site.
• Local SEO: If you’re Devon based then you need Devon traffic. Visits from up country may boost your visitor numbers, but in reality your location may put them off. So, local SEO works to find improvements to ensure your services are found in a specific geographic area.

BENEFITS OF SEO

• Optimising your website to the best of its ability means it can be listed on the relevant first page of search engine result pages (SERP’s); increasing traffic, enquiries and sales.
• You don’t have to pay for every click (although we can manage Pay-Per-Click PPC Campaigns alongside our SEO services).
• Structuring your website correctly ensures it complies with Google Webmaster Guidelines, avoiding potential penalties.

SEO may seem like something you do once and hey-presto you’re flying high on search engine results, but in fact SEO needs to be maintained. Why? Search Engines like to change the goal posts frequently whether it’s how it defines what a good website is, or how it presents results on different devices.

Need more guidance? Get in touch and speak to one of our SEO specialists.