UNIVERSITY OF EXETER
SEO, Consultancy & Content Marketing Case Study
As you can imagine, we were incredibly excited and honoured to be chosen to work with them, on a range of projects, including their PGCE department. Our work with the PGCE department was fourfold.
Firstly, we needed to create a buzz and interest surrounding their PGCE Open Day. Working collaboratively with their team, we focused our efforts on Facebook advertising campaigns by creating and optimising interesting and impactful video ads that would encourage attendance. And we’re pleased to say it had a significant impact on event attendance and interest in the course.
Secondly, we soon discovered that there were lots of Digital Marketing opportunities for the PGCE department if they knew how to utilise them. So we provided a thorough Digital Strategy to advise and support their efforts. Along with the Digital Strategy, keyword research was conducted to determine the best organic search terms to target using SEO, and a sitemap was created to guide their new website’s SEO and user experience.
Consistent with the strategy, the University of Exeter agreed that there was a real need to create a hub specifically for teacher training, with an updated design, improved user experience, and easy access to valuable content. The teacher training microsite was born: https://www.exeter.ac.uk/teachertraining/.
Finally, we worked with staff at the university to build a content plan for the year ahead, including the creation of compelling content to reach prospective students and support them in deciding whether the course – and teaching in general – is right for them.