CATHEDRAL APPOINTMENTS LTD
Web Design & Recruitment SEO Case Study
With over 100 years combined recruitment expertise, Exeter-based Cathedral Appointments Ltd have been providing recruitment solutions for businesses and individuals in the South West since 1988. They are one of the leading Independent Recruitment Consultancies in the South West, and pride themselves on creating long-lasting and meaningful partnerships with organisations to find them the best talent.
Cathedral Appointments challenged us to find an effective way of increasing their local exposure to attract more candidates and businesses. They wanted to showcase their specialist expertise in finding roles for middle level or senior candidates.
“We have been working with Optix since early 2015. During this time, they have provided us with a range of digital services, including content marketing, conversion rate optimisation and SEO. We have been very pleased with the results as they have definitely helped raise our profile and raise our Google rankings! I would highly recommend Alastair and the team at Optix as they know their stuff and are a pleasure to deal with.”
Jo Caine, Director, Cathedral Appointments Ltd
A BRAND NEW WEBSITE
For the past 8 months we’ve been working with Jo and the team at Cathedral Appointments to create a brand new website that is more intuitive and provides a clearer distinction between Candidates and Employers. We delved into the User Journey for both and created a user experience that supports them through every step.
Forms were a huge part of this website from submitting a CV to applying for a job, each form had to be easy to understand and follow, whilst meeting GDPR requirements. Our developers worked hard to ensure these actions is as smooth as possible for the user, they also used our new CMS system Optimus, to create a smooth user journey in the back end of the website for Lynsey, Jo and the team to add content and manage applications easily.
SEO FOR RECRUITMENT SERVICES
We also began optimising Cathedral Appointments’ on-page elements to draw in traffic from multiple long-tailed keywords, reducing reliance on a few big money key phrases.
Fresh content was supplied and written to be hosted on their blog aimed at providing news and advice to candidates and employers alike. Each content piece was then shared on Cathedral Appointments LinkedIn and Twitter pages to generate further engagement.
Local SEO Optimisations
Local SEO optimsations focused around team EAT and unique local content helped the team to improve local SEO performance. Services included:
- NAP Management
- Structured Data
- Citation Management
- Local SEO Optimised Content
- GeoTag Enabled Search Queries
- Google My Business Optimisation