SEARCH ENGINE OPTIMISATION
Billions of people use search engines every day to find and share products, services, advice and information. In fact Google has its own term for it – Micro Moments; Who, What, When and Why – Users explore the internet in search of digital fulfilment.
You won’t be surprised when we tell you how important it is to have your website appearing in search engine results if you want to help fulfil these users needs. But how do you reach them and how in doing so do you meet your own objectives and KPIs? That’s where we come in.
Search engine optimisation (or SEO) is a process combining a variety of techniques to not only rank a site more highly in search engine result pages but to ensure your target audience finds you wherever they need you, local search, reviews etc being just some of the areas where SEO can play a factor. Healthy search results means more organic traffic; and more organic traffic garners more business.
Although it’s complex, SEO is by no means a dark art. Based in Devon, our digital marketing experts work to strategically develop your website and grow your business through organic search; all in a language you can understand.
ONSITE AND OFFSITE SEO
Our SEO strategies are formed around two key components: On-Site and Off-Site SEO:
On-Site SEO sees us working on a wide variety of improvements that will make your website shine for both visitors and search engines alike. Our on-site techniques include:
- Keyword Analysis
- Content Improvements
- Competitor Analysis
- XML Sitemap creation
- Meta Data Improvements