How To Become A Digital Marketer In 2020

  Whether you’re 16 and fresh out of school or you’re a fully-fledged adult looking for a career change, digital marketing could just be the vocation for you.    Discover what’s required for a flourishing digital marketing career and decide if it’s your idea of vocational paradise or vocational hell. DEVELOP Digital marketing may look…

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Why Google EAT Should Be A Core Digital Strategy In 2020

In this video, Alastair Banks, director of Optix Solutions, explains the strategies that can you use to put E-A-T at the core of your business’s digital strategy and achieve create greater impact online in 2019. What is Google E-A-T? In 2018, Google made a core update to its search algorithm to make it easier for…

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A LOOK BACK OVER MY HIGHLIGHTS OF 2018

I thought I’d start a new tradition this year, a wrap-up blog showing my 2018 company highlights. I’ve always thought its a pretty useful exercise to look back and reflect on the year, even if you’re the only one that reads it. So we started early 2018 with a bang – Our annual seminar at…

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WHAT IS MOBILE FIRST INDEXING?

Google uses ‘bots’ (programmes) to ‘crawl’ (scan), web content so that they can show search results to their users.  As the net has evolved, they have diversified what they let their users search for – videos, image, scholarly texts – but in the last few years they started to prioritise how people can easily access…

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