When creating content you shouldn’t be doing so in a vacuum. To create great content that you need to have a clear idea of two things 1) Who you’re talking to and 2) Why they should be talking to you. Always. And for every piece of content you make. Blogs, videos, flatpack armoire instructions,…Read More
Whether you’re 16 and fresh out of school or you’re a fully-fledged adult looking for a career change, digital marketing could just be the vocation for you. Discover what’s required for a flourishing digital marketing career and decide if it’s your idea of vocational paradise or vocational hell. DEVELOP Digital marketing may look…Read More
In this video, Alastair Banks, director of Optix Solutions, explains the strategies that can you use to put E-A-T at the core of your business’s digital strategy and achieve create greater impact online in 2019. What is Google E-A-T? In 2018, Google made a core update to its search algorithm to make it easier for…Read More
I thought I’d start a new tradition this year, a wrap-up blog showing my 2018 company highlights. I’ve always thought its a pretty useful exercise to look back and reflect on the year, even if you’re the only one that reads it. So we started early 2018 with a bang – Our annual seminar at…Read More
Google uses ‘bots’ (programmes) to ‘crawl’ (scan), web content so that they can show search results to their users. As the net has evolved, they have diversified what they let their users search for – videos, image, scholarly texts – but in the last few years they started to prioritise how people can easily access…Read More
When people embark on a new website project they do it for a couple of reasons. Its been a few years since their last re-development so their site is looking tired and in need of a bit of love or because its reached the end of its life, having had lots of elements bolted on over time and is now becoming cumbersome and clunky. "I know" someone says, "let's get a new website". The journey begins.
The problem then is that the people tasked at client side with this are not usually web experts. They may have created a few sites in their time but they are not experts in user experience, persona development, analytics analysis or search engine optimisation. Its quite unfair to ask them to come up with a spec for a new site that will blow the competition away. How should they know what to specify? Sadly the answer is that in 90% of cases they don't and this will lead to one thing only – a site that doesn't perform for their business.
In order to know what you should build you need to look at what data you have currently. How people use your site at the moment, where do you rank in search engines, where do you want to rank in search engines., who are your target audience and what makes them tick. As an agency we buy in lots of tools as well as using free ones (like Google Analytics) to measure the effectiveness of a site before looking at redesigning or building it. We ask lots of questions up front and don't resort to guess work before putting mouse to mouse mat.
We're looking to share some of that knowledge with forward thinking businesses that want to know more about the performance of their online presence. This brings me on to our new event: Website Analysis Workshop. We want to teach and explain to organisations how to learn from their existing site, how to find out where its working and where it’s not, to find out what needs changing and why, all of which can then be used in their next website build. This event will teach you how to use the industry leading tools to find out exactly how your customers use your website and what improvements are needed.
If that sounds like something you'd be interested in, if you want to take the next step to learning about click and heat maps, scroll depths & user journeys then you should book on today. There are limited spaces and we're keen to make this a dynamic and working session so will be looking at your sites on the day. We look forward to seeing you at Optix HQ and getting geeky with data.Read More