With high street retail in a state of transition, eCommerce is something that lots of companies are or should be investing in right now. If you are a retailer, supplier or manufacturer this can be one of the easiest ways to bring digital transformation to your organisation and to increase revenue. In recent months global…Read More
Put your eCommerce Knowlege to the Test! Test your knowledge of some of the latest trends and developments in eCommmerce with this 5 question quiz. Created using UK online shopping statistics and the latest insights from market leaders like Shopify and Google, we hope you’ll enjoy this quiz and maybe learn something new! Grow with…Read More
The holidays are coming… we know everyone hates to hear that in October, but now is the time to plan and implement your paid advertising campaigns to turn this holiday season into money in your pocket. SATURDAY NIGHT AND I LIKE THE WAY YOU MOVE Firstly you’ll need a plan, your plan should…Read More
If you’re looking to grow your mailing list, increase conversion or drive traffic to a certain page on your website, you may be considering using a pop up. And with good reason, because a recent study, on almost 2 billion pop-ups, showed that the best performing pop ups forms have surprisingly good conversion rates with…Read More
Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field based on price, customer reviews and delivery costs.
More recently, Google introduced PPC ‘product ads’ as a way for advertisers to achieve better click-through rates and greater visibility. The move also allowed Google to earn money on the search results and provide searchers with the ability to find the item they are looking for as quickly and easily as possible.
Google shopping are changing the way it works to be overtly ‘sponsored’ as opposed to the free model which caused them problems with anti-trust laws.
Following is an example of what these ‘paid inclusion’ product listings could look like in the future:
In the end, Google is shifting to what’s been the industry standard when it comes to shopping search, to have a paid inclusion program. The curious can take a look here at SingleFeed for a rundown on who offers paid plans. Most shopping search engines do. Even Bing, which is listed as being free, also does paid inclusion through a partnership with Shopping.com, saying that doing this will increase visibility.
For searchers, Google’s trying to find the balance between having incredibly comprehensive results and the noise that can harm relevancy when there’s too much junk and not enough signal, it seems. As I said, it remains to see if they’ll get that balance right.
…will Google eventually decide that Google Shopping should make the next logical step and provide transactions, the way that Amazon does? At some point, Google the search engine that is supposed to point to destinations may turn into too much of a destination itself.
Golden Opportunity or Dead-End for e-commerce?
No doubt when the switchover happens there will be winners and losers, the trick is ensuring that you are among the first to adapt when competition is likely to be down as the majority of website owners and managers scramble to react to the changes you have already prepared for.
If you do decide to get on board the advertising train in this fashion then analysis and tracking will be key for you and making sure Google shopping pulls its weight compared to the rest of the mix will be more important than ever.
Keep an eye on the blog for further updates from myself and the rest of the Online Marketing team here at Optix Solutions. Have a question? Get in touch. We are here to help.
By Dan CaveRead More
We have written a little bit of a comedy headline for what can be a VERY serious issue for some business owners and any managers responsible for profit and loss.
Google’s search ranking algorithm update code named ‘Panda‘, dubbed the ‘Farmer update‘ by the search industry, was released earlier this year. This is one animal you do not want to mess with!
Aggressively removing low quality web pages from search
Google’s Panda is designed to aggressively remove low quality web pages from search results by applying a site wide penalty to websites with high ratios of:
- Low quality content
- Thin and shallow content
- Duplicate or copied content
- High advert to copy ratio
The update takes into account a lot of quality factors from bounce rates to the number of returning visitors and adjusts your rankings accordingly. Many people have said this is less of an algorithm tweak and more of a new way to measure and punish low quality sites.
Anger Google’s Panda and you can lose high percentages of traffic and, by extension, profit.
How to avoid being bitten by Google’s Panda
A large variety of sites can be affected, but if you follow some simple rules you can avoid being bitten by this not so cute, furry animal:
- Always write your own content for ALL pages (yes that means you too e-commerce sites, even product pages)
- Write your content in a manner that is deep and meaningful, making it as interesting as possible
- Try to keep your banner advertising minimal (especially if its irrelevant adverts to the content)
- Put your strongest content up-front on a page
You really shouldn’t be using duplicate content or cramming ads into your website. This is a no-brainer to Optix, you should have a description which contains a clear reason to buy, a call to action and a hook to grab your reader’s attention.
Put yourself in your client’s shoes, why should they buy from you rather than another re-seller with the same description and pictures? Can you add value? Can you convince them to buy?
Your page is your sales person, some sales people are good, some people are bad, make yours a good sales person solving the user’s problems by selling them a product.
Good luck, and as always, feel free to comment, contact us or share this page, you never know you might save someone’s business.Read More