In this edition of the Optix Talk podcast, we are speaking with Kalkidan Legesse, Founder and Managing Director at ethical retail rockstars Sancho’s. Kalkidan talks about her journey as an online retailer, building ecommerce through customer insights and her new reselling app Shwap. About our Guest Kalkidan Legesse Kalkidan Legesse MBA, is an entreprenuer, a…Read More
With high street retail in a state of transition, eCommerce is something that lots of companies are or should be investing in right now. If you are a retailer, supplier or manufacturer this can be one of the easiest ways to bring digital transformation to your organisation and to increase revenue. In recent months global…Read More
Put your eCommerce Knowlege to the Test! Test your knowledge of some of the latest trends and developments in eCommmerce with this 5 question quiz. Created using UK online shopping statistics and the latest insights from market leaders like Shopify and Google, we hope you’ll enjoy this quiz and maybe learn something new! Grow with…Read More
The holidays are coming… we know everyone hates to hear that in October, but now is the time to plan and implement your paid advertising campaigns to turn this holiday season into money in your pocket. SATURDAY NIGHT AND I LIKE THE WAY YOU MOVE Firstly you’ll need a plan, your plan should…Read More
If you’re looking to grow your mailing list, increase conversion or drive traffic to a certain page on your website, you may be considering using a pop up. And with good reason, because a recent study, on almost 2 billion pop-ups, showed that the best performing pop ups forms have surprisingly good conversion rates with…Read More
Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field based on price, customer reviews and delivery costs.
More recently, Google introduced PPC ‘product ads’ as a way for advertisers to achieve better click-through rates and greater visibility. The move also allowed Google to earn money on the search results and provide searchers with the ability to find the item they are looking for as quickly and easily as possible.
Google shopping are changing the way it works to be overtly ‘sponsored’ as opposed to the free model which caused them problems with anti-trust laws.
Following is an example of what these ‘paid inclusion’ product listings could look like in the future:
In the end, Google is shifting to what’s been the industry standard when it comes to shopping search, to have a paid inclusion program. The curious can take a look here at SingleFeed for a rundown on who offers paid plans. Most shopping search engines do. Even Bing, which is listed as being free, also does paid inclusion through a partnership with Shopping.com, saying that doing this will increase visibility.
For searchers, Google’s trying to find the balance between having incredibly comprehensive results and the noise that can harm relevancy when there’s too much junk and not enough signal, it seems. As I said, it remains to see if they’ll get that balance right.
…will Google eventually decide that Google Shopping should make the next logical step and provide transactions, the way that Amazon does? At some point, Google the search engine that is supposed to point to destinations may turn into too much of a destination itself.
Golden Opportunity or Dead-End for e-commerce?
No doubt when the switchover happens there will be winners and losers, the trick is ensuring that you are among the first to adapt when competition is likely to be down as the majority of website owners and managers scramble to react to the changes you have already prepared for.
If you do decide to get on board the advertising train in this fashion then analysis and tracking will be key for you and making sure Google shopping pulls its weight compared to the rest of the mix will be more important than ever.
Keep an eye on the blog for further updates from myself and the rest of the Online Marketing team here at Optix Solutions. Have a question? Get in touch. We are here to help.
By Dan CaveRead More