Meet the New Version of Google Analytics

This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…

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Direct Traffic Spike In Google Analytics?

Have you spotted a Direct traffic spike in Google Analytics which you can’t account for? In this post I’ll explain how to try and figure out what caused it, give you some examples of common causes and suggest some methods of tracking traffic which will help to make things clearer next time around. Direct traffic…

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