Questions to Ask a Digital Marketing Candidate

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…

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Samantha Smith joins Optix Solutions

As lockdown restrictions continue to lift and business look towards the future, everyone here at Optix Solution has been busy working with new and existing clients to boost their marketing. As part of our growth strategy and commitment to delivering results, we’re pleased to announce that Samantha Smith has joined the team as our new…

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Danail Karaivanov Joins the Team

Part of the organisational development plan of Optix Solutions is hiring passionate and motivated people, who can contribute to the team with innovative ideas and creative solutions. Accordingly, our company is delighted to announce our new Digital Marketing Intern Danail Karaivanov. Danail is a first-year undergraduate at University of Exeter, where he is studying Marketing…

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Harry Martin Joins Optix Solutions

As the Optix team continues to grow and expand, we have hired Harry Martin, who will join us as an Apprentice Marketing Executive. Harry has always had a passion for Digital Marketing and with an educational background in media and technology, he was extremely pleased to have had the opportunity to start the apprenticeship at…

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Meet the New Version of Google Analytics

This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…

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