Harry Martin Joins Optix Solutions

As the Optix team continues to grow and expand, we have hired Harry Martin, who will join us as an Apprentice Marketing Executive. Harry has always had a passion for Digital Marketing and with an educational background in media and technology, he was extremely pleased to have had the opportunity to start the apprenticeship at…

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Meet the New Version of Google Analytics

This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…

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Questions to Ask a Digital Marketing Candidate

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…

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How To Tackle The Lack Of Digital Skills In Marketing

“UK skill levels in Digital Marketing are worryingly low… creating a tangible barrier to Britain’s ability to export” Chartered Institute of Marketing ‘Digital Marketing Skills Benchmark 2018’ The Chartered Institute of Marketing undertook a study of nearly 5000 individuals, to assess the proficiency of Digital Marketing Skills of employees across a wide range of industries…

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Introducing Our New Podcast: Optix Talk

It’s more important than ever for us to keep in contact with our clients, partners and the wider community at a time like this when we’re all physically distant. We also love talking about Digital – the latest developments, new tactics we’re experimenting with and trends we’re seeing in the wider industry. We’re always talking…

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