Optix Talk Podcast

Subscribe to our Podcast to stay up-to-date with the latest trends and tactics in Digital. You’ll hear from our expert team and special guests about topics like Digital Transformation, Digital Marketing and Website Design and Development.

OPTIX TALK DIGITAL MARKETING PODCAST

It’s more important than ever for us to keep in contact with our clients, partners and the wider community at a time like this when we’re all physically distant. We also love talking about the latest developments, new tactics we’re experimenting with and trends we’re seeing in the wider industry in Digital Marketing, Web Design and Technology. We’re always talking (or Slacking each other) about these things so we have decided to launch a Podcast to share more of our discussions with you.

WHERE TO FIND OPTIX TALK

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STREAM OUR LATEST EPISODE

Data Quality & Machine Learning with Joynan Boyce

On this edition of Optix Talk, we are Data Quality & Machine Learning with Joynan Boyce.

Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy,  has recently completed a Data Fellowship with South West Creative Technology Network, and is currently studying for a Masters in Data Science and AI.

She is exploring the results if you train a machine with intentionally biased data in order to increase data fairness and more balanced results in the field.  Today we’ere going to talk to Joyann about her research what she’s discovered about how data quality affects Machine Learning.

Previous Optix Talk Podcast Episodes:

Core Web Vitals – Interview with Chris Johnson

Core Web Vitals are a set of new “page experience factors” which Google cares about. They relate to the experience a user has when first landing on your site – is your site fast and easy to use or is it a pain for users? In this episode we speak to Chris Johnson who has created two tools to help you review a site’s CWV performance: Core SERP Vitals and Layout Shift GIF Generator.

Our Senior Digital Strategist Crystal Carter spoke to Chris about his tools and his love of “tinkering” and share insights on Google’s Core Web Vitals Update: What you Need to Know for 2021

 

eCommerce Excellence: How to Drive Sales in 2020

Whether you’re already selling online, or you’re thinking about starting, eCommerce has never been a more important tool. Join our conversation on the best tactics and techniques to utilise to make the most of your offering.

Joining us is Ben Rotheray, eCommerce strategy guru and founder of The Value Engine, as well as Becky and Crystal from the Optix team.

Watch the original Webinar on YouTube Here.

 

Why Growing Your Skillset is Crucial Right Now – Interview with Mandy Pearce, CIPR President-Elect

CIPR Board Director, Mandy Pearse, joins Crystal Carter of Optix Solutions in a conversation on how acquiring new skills can help you adapt to the new business landscape.

In this episode, we discuss how savvy marketing professionals are responding and where you should be focusing your time.  Mandy Pearse, MBA, FCIPR is a Director of the Board at President Elect at the Charted Institute of Public Relations. An experienced Marketing and Communications professional, she has supported business and organisations across the UK during the course of her career.

How to up your digital skills from home

In this episode of Optix Talk from Optix Solutions. Alastair, Crystal and Becky discuss how you can improve your digital skills from home with remote training, including some of our favourite training platforms.

The team also discuss how you can run your own training and which approach may work best for you.

This audio is taken from our most recent webinar. You can see the full video on our YouTube channel.

Using a Digital Mindset to Pivot Your Business

We’re talking about how you can use a Digital mindset to pivot your business in these trying times.

You’ll hear from our Director Alastair, Senior Digital Strategist Crystal and Head of Learning Becky. This audio is taken from a recent Optix TV Webinar, you can find the video version on our YouTube channel.

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If you would like to know more about our Podcast or if you’re interested in being featured, please get in touch.