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Walker Family Law - Strategy, Digital Marketing, Creative

Transforming an established brand’s entire digital presence with a strategically led, all-service approach.

The story so far…

Previously Ian Walker Family Law & Mediation, this successful, values-led firm of solicitors had experienced considerable growth, notably during the pandemic. With sights set on future-proofing the brand, gaining ground nationally and doubling turnover in five years, they needed a fresh look with an aligned digital marketing strategy to reach a wider audience and realise their ambitions. This was a flagship project for Optix that called for sophisticated strategic direction, a wide range of digital skills and exceptional project management.

Why Optix?

The client tells us that our expertise, experience and track record of success in the digital marketing realm were evident from the start. They were drawn to our tailored approach, and how we took the time to understand their needs and challenges, creating strategies that aligned with their goals. They’ve since told us that they appreciate our clear and open communication with regular reports, updates and insights, so they always know the status of their campaigns. Thanks to all this, we’ve delivered an impressive set of results, including a 20% increase in organic users year-on-year, so we were clearly the right choice.

OUR APPROACH

This multifaceted project required top-level, strategic conversations with strong account management to keep everything on track. Following an in-depth discovery process, we facilitated strategy sessions spanning brand and digital marketing, with a list of considered questions to help us fully understand and explore the brief.

With a robust digital strategy agreed, all parties had clarity on the path ahead and got to work. The Digital Marketing team began data analysis to inform recommendations, site health was tested and a tracking issue along with a few other technical problems were identified and resolved. Starting with SEO, and moving on to Paid Search, we created hyper-geotargeted campaigns based on specific location keywords and postcode areas to drive better conversion rates.

We also advised on creating more SEO-led content to support their strategy, with a particular focus on growth in the service pages.

Alongside, our Creative team initiated the rebrand process and, in close consultation with the client, produced a fresh and appealing visual identity and a brand usage guide. Working alongside our web development partners morphsites, we oversaw the build and launch of their new website which beautifully showcases their brand and highlights their valued-added resources.

THE OPTIX SOLUTION

At the heart of this project lay a successful blend of strategy, collaboration and creativity. Our agility and range of expertise meant we could apply exactly the right skills at the right time to get the job done. The client now has a new website and brand that they love, a strengthened online presence that’s strategically reinforced to drive future growth, and a great ongoing relationship with their trusted digital marketing partner to support them on their journey.

OPTIX RESULTS

Along with a carefully planned digital strategy, brand usage guidelines and a fresh new brand and website, we’ve delivered exceptional results that show no sign of slowing.

From 1st Jan 23 – 30 Jun 23 YoY, tracked via last click:

20% INCREASE IN ORGANIC USERS YOY

228% INCREASE IN ORGANIC SEARCH SHARE OF SESSIONS HITTING THE WEBSITE YOY

126% INCREASE IN PAID SEARCH CONVERSION RATE YOY 

37% INCREASE IN SEARCH ENGINE IMPRESSIONS FOR THE LAST QUARTER VS 2022

THE CLIENT'S VIEW

“OPTIX HAS SHOWN DEDICATION TO OUR JOURNEY, USING A STRATEGIC APPROACH, ENTHUSIASM FOR SEEING OUR CAMPAIGNS AND BRAND SUCEES AND A COMMITMENT TO OUT TRIUMPHS WHICH IS HELPING OUR FIRM TO THRIVE IN AN INCREASINGLY COMPETITIVE DIGITAL LANDSCAPE. THANKS TO THEIR SUPPORT, WE ARE WORKING TOWARDS AN INCREASE IN OUT ONLINE PRESENCE AND FORGING DEEPER CONNECTIONS WITH OUR TARGET AUDIENCE."

- Kirsten Clarke, Business Development Manager, Walker Family Law

THE OPTIX VIEW

“The stand-out element of this project for me was how open the client was to learning how to challenge and interpret their own data. By bringing clarity to their reporting they feel empowered and have more confidence in what they see.”

- Matt Fletcher, Client Account Manager, Optix Solutions

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01392 667766 info@optixsolutions.co.uk
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