Walker Family Law - Strategy, Digital Marketing, Creative
Transforming an established brand’s entire digital presence with a strategically led, all-service approach.
Previously Ian Walker Family Law & Mediation, this successful, values-led firm of solicitors had experienced considerable growth, notably during the pandemic. With sights set on future-proofing the brand, gaining ground nationally and doubling turnover in five years, they needed a fresh look with an aligned digital marketing strategy to reach a wider audience and realise their ambitions. This was a flagship project for Optix that called for sophisticated strategic direction, a wide range of digital skills and exceptional project management.
The client tells us that our expertise, experience and track record of success in the digital marketing realm were evident from the start. They were drawn to our tailored approach, and how we took the time to understand their needs and challenges, creating strategies that aligned with their goals. They’ve since told us that they appreciate our clear and open communication with regular reports, updates and insights, so they always know the status of their campaigns. Thanks to all this, we’ve delivered an impressive set of results, including a 20% increase in organic users year-on-year, so we were clearly the right choice.
This multifaceted project required top-level, strategic conversations with strong account management to keep everything on track. Following an in-depth discovery process, we facilitated strategy sessions spanning brand and digital marketing, with a list of considered questions to help us fully understand and explore the brief.
With a robust digital strategy agreed, all parties had clarity on the path ahead and got to work. The Digital Marketing team began data analysis to inform recommendations, site health was tested and a tracking issue along with a few other technical problems were identified and resolved. Starting with SEO, and moving on to Paid Search, we created hyper-geotargeted campaigns based on specific location keywords and postcode areas to drive better conversion rates.
We also advised on creating more SEO-led content to support their strategy, with a particular focus on growth in the service pages.
Alongside, our Creative team initiated the rebrand process and, in close consultation with the client, produced a fresh and appealing visual identity and a brand usage guide. Working alongside our web development partners morphsites, we oversaw the build and launch of their new website which beautifully showcases their brand and highlights their valued-added resources.
At the heart of this project lay a successful blend of strategy, collaboration and creativity. Our agility and range of expertise meant we could apply exactly the right skills at the right time to get the job done. The client now has a new website and brand that they love, a strengthened online presence that’s strategically reinforced to drive future growth, and a great ongoing relationship with their trusted digital marketing partner to support them on their journey.
Along with a carefully planned digital strategy, brand usage guidelines and a fresh new brand and website, we’ve delivered exceptional results that show no sign of slowing.
From 1st Jan 23 – 30 Jun 23 YoY, tracked via last click:
THE CLIENT'S VIEW
- Kirsten Clarke, Business Development Manager, Walker Family Law
THE OPTIX VIEW