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Thirsty Work - SEO Management

A truly impressive set of results that are directly driving business growth, achieved through collaboration, trust and expertise.

The story so far…

Thirsty Work is the UK’s leading supplier of water coolers, and with a solid presence in the southwest and Optix as their trusted SEO partner for over five years, they’re going from strength to strength. As part of our regular strategic review, an exciting opportunity for growth was identified that would capitalise on the SEO performance we’ve driven to date, also taking advantage of favourable market conditions. They asked us to help them expand into new locations, increase organic traffic and boost conversion rates, supporting their overarching marketing strategy.


Our long-term relationship with Thirsty Work meant that we were the natural choice to help them build on their successes to date. Our scope of services across digital marketing, our flexibility and can-do attitude, and our links with partner supplier morphsites gave Thirsty Work full confidence that Optix could deliver their needs and move quickly. They also knew that we could upskill and empower their in-house marketing team to move towards a fully collaborative approach.


Thanks to existing great relationships and our previous knowledge of the brand, we were able to hit the ground running. Starting with an analysis of current site health, we made technical recommendations based on best practice to ensure solid online foundations on which to build. As part of this, we oversaw a complex migration of the existing website to a new platform. This was managed efficiently so that any unavoidable short-term repercussions were managed and mitigated.


Our relationship with Thirsty Work continues to go from strength to strength, and they’re thrilled with the results that we’ve been able to achieve for them. Once the new website went live, growth followed quickly. They’re now reaping the rewards of investing in a strategic digital marketing partnership, with a 130% increase in organic traffic and a 140% increase in new organic users to the site.

We continue to manage their SEO on an ongoing basis, and thanks to the strength of our performance the scope has expanded to include Paid Search and Conversion Rate Optimisation, too. Reporting monthly, we also schedule regular check-ins along with quarterly and annual reviews to take it back to more strategic conversations when needed.

Optix results

130% increase in organic traffic YoY

140% increase in new organic users YoY 

116% increase in organic goal completions YoY

The client’s view…

“Optix has taken a huge job off our desks. We trust them to make sensible recommendations and upskill our team where needed, so we can get on with selling water coolers. It’s a huge weight off my mind”

- Matt Stimpson, Director, Thirsty Work”

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The Optix view…

“I see the success of this work as being down to the streamlined process that we’ve been able to establish with the client. With our agile approach and great relationships, they trust us to give us the autonomy to recommend and implement decisions quickly, and it’s satisfying watching the results roll in.”

- Matt Fletcher, Client Account Manager, Optix Solutions

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