Ascent Professional Services - International SEO

As with all our projects, we started with a targeted discovery process, challenging the client to fully understand what they wanted to achieve, and how they wanted to measure success. We initially measured traffic and enquiries, but soon identified a better, more accurate metric to track - return on investment (ROI). Every placement they make is a high-ticket opportunity. Because good SEO has a direct impact on a job ad’s visibility to potential candidates, there is a direct link between SEO spend and commission earned from a placement. 

We started work on indexing the international pages for visibility. We also began to roll out new, optimised content that would make Google sit up and take notice. A big issue was that a current job advert page would drive high traffic, but once the role was filled, the page was taken down and the authority was lost. So instead, we focused on regularly adding new, optimised content elsewhere on the site that showcased their thought leadership and built their authority. These are now some of the most successful, top-performing pages, driving high volumes of traffic which has translated into improved rankings and visibility in the SERPs.