Digital marketing is a fantastic industry for people who want to constantly evolve and develop their skills. The online landscape is constantly changing and adapting, from new apps to new social media platforms and new Google algorithms on a regular basis – you’ll never be bored.
Our colleague and social media marketing connoisseur, Simon Key, has had an unconventional route to becoming a Digital Marketing Team Leader. Read his story below.
Optix: Why did you choose a career in digital marketing and how long has it taken you to reach your current position of Digital Marketing Team Leader?
Simon: I actually fell into a career in digital marketing as opposed to seeking it out. I had always intended to be a journalist but whilst working as a freelance writer I took a job with a charity and eventually took on the marketing responsibilities. The money was more regular and it still featured a lot of creativity and social media was really emerging at this point and I was a keen early adopter. In terms of length of time, it’s taken me about 10 years to get to this point in my career.
Optix: What is your role at Optix and what does it involve?
Simon: My role at Optix is Digital Marketing Team Leader. As a senior member of the team, this means supporting the Head of Digital, advising and helping the Digital Strategists and coordinating and scheduling tasks for our Digital Executives. I manage Optix Solutions internship programme, I’m responsible for managing some of our largest retainers, creating and providing bespoke training and my digital marketing specialty is paid social.
Optix: What experience did you gain prior to becoming a Digital Marketing Team Leader?
Simon: My experience was centred upon the journalistic skills that I had learned writing news stories. When it comes to marketing, that was mostly self-taught and being guided and tutored by my line-managers and colleagues.
Optix: What motivates you in your role?
Simon: The chance to support and enable my colleagues to be successful in their roles. I always enjoy the planning stages of campaigns, creating strategies and upskilling colleagues and clients through training.
Optix: Where would you like your career to go in the future?
Simon: I would definitely like to do some more creative writing, continue to develop and refine my paid social expertise but I’d consider a move into training.
Optix: What advice would you give someone just starting out in Digital Marketing?
Simon: I think choosing an area that you’re particularly interested in is worthwhile but you should also make sure that you have a good understanding of the core digital marketing techniques i.e. SEO, Content, Email, Social and PPC.
Optix: What advice would you give someone who is looking to take the next step on the digital marketing career ladder?
Simon: I think the most important thing is to just know what you want. If you’re passionate about a particular area, then let that passion flourish and you’ll reap the rewards.
Optix: How should someone prepare for an interview for Digital Marketing Team Leader?
Simon: It’s important to know what you’ll be able to bring to the role, what separates you from the other candidates and your ability to articulate your strengths. Other than that make sure you have read and understood the job description and try to think of examples you can give that demonstrate that you meet the criteria.
Optix: What are your favourite Digital Marketing resources?
Simon: I guess it’s not strictly a resource but I love Twitter. It was one of the first social channels I ever adopted and having a background in journalism meant I used it extensively to share news stories and build relationships. I love to watch events unfold in real-time and no social channel is better for that than Twitter.
Optix: Why do you like working at Optix?
Simon: Definitely working with my digital marketing colleagues. I’ve made several good friends working at Optix and although the faces come and go, the DM team is always a fun, supportive bunch that understand the importance of teamwork.