A short list of business women to watch in the digital marketing and SEO industry.

On International Women’s Day, it is customary to pause and appreciate all the exceptional things that women have done in the past, are achieving right now and will inevitably boss in the coming years. It is in that very tradition that I present, for your reference and reverence, some of the most inspiring women working in Digital Marketing and SEO today.

This list includes women who have inspired me in SEO and digital, but also includes recommends from some of my SEO bros here at Optix Solutions. This list is in no particular order because everyone is amazing! #whenishine

The Open Book: Sarah Bird, CEO of Moz

Sarah Bird is someone who is incredibly accomplished, intelligent and strategically minded but also manages to be completely humble and personable.  She runs a business that is top of its field…on Earth and yet finds the time to mentor other women and any humans who are new to SEO or business at large. I find it astounding that SEO/digital was a career change for Sarah, who trained and practiced international law. And I am endlessly inspired by her willingness to be open about the process, successes and resilience of her business in such a competitive industry.

The Originator: Arianna Huffington, Founder of Huffington Post

Though she’s not in the public as much these days, co-founder and former Editor-In-Chief of one of the world’s top websites, Arianna Huffington has been an inspiration to me for many years. A Greek-born, Cambridge graduate, she was an accomplished writer before she started the Huffington Post in 2005. Within six years, Huffington Post was sold AOL for $315 million and she was at the head of it until 2016. She’s currently on the board at a little startup you might know about called Uber and is also the CEO at Thrive.

Always outspoken and ever innovative, it is easy to look at Arianna Huffington’s stats and believe that she is unstoppable but one of the reasons she’s been on my list for years is because of her emphasis on work-life balance. That one of digital media’s most accomplished individuals is also a champion of taking a nap, brings me nothing but hope and joy. If the future is female and well rested, then I’m all in.

The Tactician: Cindy Krum, Founder and CEO of Mobile Moxie

Ok, I have full blown SEO fan-girl admiration for Cindy Krum. She literally wrote the book on mobile optimisation, and her passion for this topic is unparalleled. She also contributes to some of the SEO industry’s top publications. At events like Brighton SEO, she shares insights and methods that are visionary and inspired.

I can literally listen to her talk about mobile optimisation for hours. I have done. It was awesome.

The Influencer: Massy Arias

The Instagram age is full of influencers. Many have admirers but so the reason why Massy Arias is on my list is because of the way she has built her worldwide following of 2.5 million.

She treats IG like a blog, often taking up all 2000 characters on her posts. And for years she has posted regularly in Spanish and English, gaining acclaim with audiences in both communities. As a result, when she launched her app and product line, her followers were quick and enthusiastic to respond. She has Jedi level engagement methods, check out @mawarriors, that are a master class for businesses of any size.  She has shared her life and her passion through IG and has leveraged this in to partnerships and projects that reach beyond her niche.

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“We teach girls to shrink themselves, to make themselves smaller. We say to girls, you can have ambition, but not too much. You should aim to be successful, but not too successful. Otherwise, you would threaten the man. Because I am female, I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of joy and love and mutual support but why do we teach girls to aspire to marriage and we don’t teach boys the same? We raise girls to see each other as competitors not for jobs or accomplishments, which I think can be a good thing, but for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are.” @chimamanda_adichie could have not said it any better. To all my queens out there, stay hopeful that we will continue to make progress for equal opportunity. Love you, happy Sunday! #feministaf #thepresentisfemale #childofGod _____________________________________________ “Enseñamos a las niñas a encogerse, a hacerse más pequeñas. Les decimos a las mujeres, pueden tener ambición, pero no demasiado. Debes aspirar a ser exitosa, pero no demasiado exitosa. De lo contrario, amenazarías al hombre. Como soy mujer, se espera que aspire al matrimonio. Se espera que yo tome las decisiones de mi vida siempre teniendo en cuenta que el matrimonio es lo más importante. Ahora el matrimonio puede ser una fuente de alegría, amor y apoyo mutuo, pero ¿por qué enseñamos a las niñas a aspirar al matrimonio y no les enseñamos lo mismo a los niños? Criamos a las niñas para que se vean como competencia,no por trabajos o logros, lo que creo que puede ser algo bueno, sino por la atención de los hombres. Les enseñamos a las niñas que no pueden ser seres sexuales de la manera en que lo son los niños” Así que sigamos teniendo la certeza que seguiremos progresando para tener equidad en este mundo. Las quiero mis reinas, feliz domingo.

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The ones to watch…

They’re making moves and calling shots. Theses ladies are doing amazing things now and the coming years we are expecting even great things.

  • Sam Charles, Director at award winning agency Float Digital.
  • Samantha Noble, Managing Director and Founder at Biddable Moments and the Digital Females collective.

That’s my list, but who inspires you?

Crystal Carter

Crystal Carter, marketing professional and Digital Strategist at Optix Solutions. She is passionate about SEO, digital campaigns and transformative power of data interpretation. She loves coming up with new strategies for making the most of the web in today’s vibrant digital landscape.

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