MARKETING
Make things happen.
Say the right thing, to the right people, at the right time.
Modern marketing is complex by default.
Multiple channels. Multiple platforms. Constant change in how people search, discover, and decide.
The challenge isn’t getting activity live. It’s making sure everything works together to drive meaningful results.
We work alongside in-house marketing teams on the day-to-day, while giving leadership the clarity they need to understand what’s working, where to invest, and how marketing is contributing to growth.
Whether you need support across multiple channels or deeper expertise in specific areas, we help turn activity into something measurable, scalable, and aligned to growth.
Marketing has always been a team sport, and that’s still true today, even with AI making every channel and tactic feel more accessible than ever. Our guiding principle is to work with clients in an integrated way. No box-ticking and calling it a day. We aim to be as much a part of their business as their internal teams.
Jack Warne
Head of Operations
What we do
Each service is designed to strengthen performance across your marketing, not operate in isolation.
Training
Bespoke training tailored to your team, or structured sessions through the Optix Academy. Whether you need support with specific challenges or broader capability building, our training is designed to fit how your team wor
Social
Strategic and consistent support across organic and paid social. We help you build presence, engage your audience, and turn social into a channel that contributes to growth.
PPC
Paid media campaigns designed to deliver measurable results. From strategy and structure to creative and ongoing optimisation, we focus on efficiency, scalability, and impact.
GEO Auditing
We assess how your brand is being surfaced across generative search platforms and provide clear, actionable recommendations to strengthen your presence and improve how you are referenced, cited, and recommended.
Email Marketing
Email strategies and campaigns that drive engagement over time. From automated journeys to targeted campaigns, we help you build a channel that supports both acquisition and retention.
CRO
Maximise the value of your existing traffic. Through analysis, testing, and user insight, we identify friction points and implement improvements that increase conversion performance.
Content Marketing
Content built with purpose. We create search-informed, audience-relevant content designed to build visibility, support demand generation, and strengthen your position in the market.
AI training
We help teams apply AI across marketing and the wider business, from platforms like Copilot and ChatGPT to effective prompt writing and AI policy.
Search
We help you connect with your audience wherever they are searching, combining SEO, GEO, and broader search optimisation to drive visibility and relevance.
OUR APPROACH
01
We connect activity to outcomes
Every channel, campaign, and piece of content should contribute to a bigger picture. We focus on what is actually driving results, not just what is being delivered.
02
We prioritise what matters
Not everything deserves equal attention. We identify the areas that will have the biggest impact and focus effort where it counts.
03
We combine thinking and doing
Clear thinking is only valuable if it leads to action. We balance strategy with hands-on delivery to ensure work is implemented properly.
04
We work as an extension of your team
We integrate into your existing team, supporting delivery while bringing additional expertise and perspective where it’s needed.