What are Dynamic Search Ads?

Dynamic Search Ads are a type of search ads that are automatically created by Google using the content in your website. These types of ads are an example of how Google is using Machine Learning and Artificial Intelligence to create optimised search ads for you. It’s important for marketers to understand how Google automations work…

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Understanding Local SEO During Covid Recovery

It’s easy to assume with businesses becoming more digital, that the physical location of a  business has become less important. Well for some businesses this may be true, but for many there is significant evidence to show that where you are matters for which customers you attract and which businesses are able to thrive. And…

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New Google Ads Fees

Google recently announced that it will be adding a digital services tax fee to Google Ads spend for adverts served in the UK, Turkey and Australia. In the UK the cost will be 2% of ad spend, paid monthly. Google’s email announcing the change said that the fee is “driven” by the new digital service…

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How To Become A Digital Marketer In 2020

  Whether you’re 16 and fresh out of school or you’re a fully-fledged adult looking for a career change, digital marketing could just be the vocation for you.    Discover what’s required for a flourishing digital marketing career and decide if it’s your idea of vocational paradise or vocational hell. DEVELOP Digital marketing may look…

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A LOOK BACK OVER MY HIGHLIGHTS OF 2018

I thought I’d start a new tradition this year, a wrap-up blog showing my 2018 company highlights. I’ve always thought its a pretty useful exercise to look back and reflect on the year, even if you’re the only one that reads it. So we started early 2018 with a bang – Our annual seminar at…

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