In this edition of the Optix Talk podcast, Stephanie Darkes of Exploring Exeter shares how online communities can help small businesses to recover post-Covid. About our Guest Stephanie Darkes Stephanie Darkes has grown and developed an active local social media following of over 30k. She is a blogger at Exploring Exeter and contributor to Exeter…
Read MoreWhy Hire a Digital Marketing Agency (To Work Alongside Your In-House Marketing Team)
Paraphrasing Vocabulary.com, an agency is defined as the following: An agency usually provides a service. The Latin word “agere” means “to do or manage,” and it’s a fitting ancestor for agency, a word that means an institution that manages or specialises in something. A recent conversation with a client got me thinking about the value…
Read MoreBusiness Growth Strategies for Business Recovery [Video]
2020 was a rough year for a lot of businesses. Now that it’s been over a year of living in the ‘new normal’ everyone is feeling more optimistic. We want to help businesses and organisations look forward and spark some ideas for business growth strategies for business recovery. In this video our Head of Training,…
Read MoreUnderstanding Local SEO During Covid Recovery
It’s easy to assume with businesses becoming more digital, that the physical location of a business has become less important. Well for some businesses this may be true, but for many there is significant evidence to show that where you are matters for which customers you attract and which businesses are able to thrive. And…
Read MoreOptix Talk: Data Quality and Machine Learning with Joyann Boyce
Optix Talk Podcast: Data Quality and Machine Learning with Joyann Boyce On this edition of Optix Talk, we are discussing Data Quality & Machine Learning with Joyann Boyce. Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy, has recently completed a Data Fellowship with South West Creative Technology Network,…
Read MoreUsing Core Web Vitals for Competitor Benchmarking
With Google’s Core Web Vitals ranking update on its way later this year; is there an opportunity for marketers and site owners to see how their site may compare against the competition? There certainly is, and the good news is you can benchmark the competition using a variety of free web tools. Let me explain.…
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