Drip Marketing Campaign Strategies

Drip marketing is an effective marketing technique for feeding important and useful information that’s of value to both your prospects and your customers. Drip Marketing needs to be approached as it’s own campaign, that is run simultaneously to other campaigns with it’s own goal and actions to help you achieve it. In this post, I’ll…

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Meet the New Version of Google Analytics

This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…

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New Google Ads Fees

Google recently announced that it will be adding a digital services tax fee to Google Ads spend for adverts served in the UK, Turkey and Australia. In the UK the cost will be 2% of ad spend, paid monthly. Google’s email announcing the change said that the fee is “driven” by the new digital service…

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Questions to Ask a Digital Marketing Candidate

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…

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