The purpose of this blog post is to help Ecommerce Business Owners understand how Google Ads works, how it can benefit them, and what work it involves. Even though I will talk about some features, actions and best practices to run a successful Google Ads account, this is not a guide on how to set…
Read MoreGoogle’s Core Web Vitals Update: What you Need to Know
As you might have heard, Google has recently announced that they will be incorporating Core Web Vitals into their ranking signals in 2021. It is unusual for Google to give us this much notice, so it’s likely that this will be a big update in line with what we’ve previously seen for HTTPS in 2014…
Read MoreHow To Tackle The Lack Of Digital Skills In Marketing
“UK skill levels in Digital Marketing are worryingly low… creating a tangible barrier to Britain’s ability to export” Chartered Institute of Marketing ‘Digital Marketing Skills Benchmark 2018’ The Chartered Institute of Marketing undertook a study of nearly 5000 individuals, to assess the proficiency of Digital Marketing Skills of employees across a wide range of industries…
Read More17 Ways to Learn Digital Marketing Online in 2020
There are so many factors to consider in digital marketing and the tools that we use can be key to success. In my role as a Senior Digital Strategist, I’ve found that one of the most effective tactics you can take is to master your tools. If you know how to use your tools, and…
Read MoreIntroducing Our New Podcast: Optix Talk
It’s more important than ever for us to keep in contact with our clients, partners and the wider community at a time like this when we’re all physically distant. We also love talking about Digital – the latest developments, new tactics we’re experimenting with and trends we’re seeing in the wider industry. We’re always talking…
Read MoreGoogle Shopping Now Free: How Retailers Should Take Advantage
Google has announced that it is bringing free product listings to its Shopping results, beginning next week is the US. The aim to expand this change globally within this year, having brought forward the change in the US to support the shift to Ecommerce brought about by Coronavirus. Currently all Product Listing Ads (in the…
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