Drip marketing is an effective marketing technique for feeding important and useful information that’s of value to both your prospects and your customers. Drip Marketing needs to be approached as it’s own campaign, that is run simultaneously to other campaigns with it’s own goal and actions to help you achieve it. In this post, I’ll…
Read MoreMeet the New Version of Google Analytics
This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…
Read MoreGoogle Shopping Now Free: How Retailers Should Take Advantage [Updated]
Google has announced that it is bringing free product listings to its Shopping results in the UK, by the end of 2020. They have already rolled out free listings the US, back in April. Currently, in the UK, all Product Listing Ads (in the main search results) and product listings (in the Shopping tab) are…
Read MoreNew Google Ads Fees
Google recently announced that it will be adding a digital services tax fee to Google Ads spend for adverts served in the UK, Turkey and Australia. In the UK the cost will be 2% of ad spend, paid monthly. Google’s email announcing the change said that the fee is “driven” by the new digital service…
Read MoreHeart of the South West Growth Hub Kickstart Grant Scheme
We’re proud to be an approved supplier for Heart of the South West Growth Hub and their Growth Support Kickstart Grant Scheme which aims to help businesses to recover from the effects of the coronavirus pandemic. Businesses in Devon, Plymouth, Somerset and Torbay can apply for a grant of between £1,000 and £3,000 to spend…
Read MoreQuestions to Ask a Digital Marketing Candidate
Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…
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