In this interview with Marketing Manager at Vospers Motors, Darren Bennett, we are discussing how video marketing has evolved during the last 12 months and how it will continue to be a significant part of the marketing mix for the foreseeable future. With an increase in channels and streaming integration, marketers are using video like…
Read MoreQuestions to Ask a Digital Marketing Candidate
Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…
Read MoreApple IDFA Privacy Changes: What Marketers Need to Know
Apple have recently made changes to their privacy settings for device identifiers and this will have an impact on how certain digital marketing campaigns are targeted and tracked. Any campaigns which use IDFA may be affected. What’s IDFA? The Identifier For Advertisers (IDFA) is an identifier used on Apple devices. It does not identify you…
Read MoreOptix Talk Podcast: Heroes of the Recovery Economy with Stephanie Darkes
In this edition of the Optix Talk podcast, Stephanie Darkes of Exploring Exeter shares how online communities can help small businesses to recover post-Covid. About our Guest Stephanie Darkes Stephanie Darkes has grown and developed an active local social media following of over 30k. She is a blogger at Exploring Exeter and contributor to Exeter…
Read MoreWhy Hire a Digital Marketing Agency (To Work Alongside Your In-House Marketing Team)
Paraphrasing Vocabulary.com, an agency is defined as the following: An agency usually provides a service. The Latin word “agere” means “to do or manage,” and it’s a fitting ancestor for agency, a word that means an institution that manages or specialises in something. A recent conversation with a client got me thinking about the value…
Read MoreBusiness Growth Strategies for Business Recovery [Video]
2020 was a rough year for a lot of businesses. Now that it’s been over a year of living in the ‘new normal’ everyone is feeling more optimistic. We want to help businesses and organisations look forward and spark some ideas for business growth strategies for business recovery. In this video our Head of Training,…
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