With Google’s Core Web Vitals ranking update on its way later this year; is there an opportunity for marketers and site owners to see how their site may compare against the competition? There certainly is, and the good news is you can benchmark the competition using a variety of free web tools. Let me explain.…
Read MoreOptix Talk: Core Web Vitals Interview with Chris Johnson
Core Web Vitals are a set of new “page experience factors” which Google introduced in 2020. They relate to the experience a user has when first landing on your site – is your site fast and easy to use or is it a pain for users? A site’s Core Web Vitals performance will become an…
Read More17 Ways to Learn Digital Marketing Online in 2021
There are so many factors to consider in digital marketing and the tools that we use can be key to success. In my role as a Senior Digital Strategist, I’ve found that one of the most effective tactics you can take is to master your tools. If you know how to use your tools, and…
Read MoreDrip Marketing Campaign Strategies
Drip marketing is an effective marketing technique for feeding important and useful information that’s of value to both your prospects and your customers. Drip Marketing needs to be approached as it’s own campaign, that is run simultaneously to other campaigns with it’s own goal and actions to help you achieve it. In this post, I’ll…
Read MoreMeet the New Version of Google Analytics
This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…
Read MoreGoogle Shopping Now Free: How Retailers Should Take Advantage [Updated]
Google has announced that it is bringing free product listings to its Shopping results in the UK, by the end of 2020. They have already rolled out free listings the US, back in April. Currently, in the UK, all Product Listing Ads (in the main search results) and product listings (in the Shopping tab) are…
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