Using Core Web Vitals for Competitor Benchmarking

With Google’s Core Web Vitals ranking update on its way later this year; is there an opportunity for marketers and site owners to see how their site may compare against the competition? There certainly is, and the good news is you can benchmark the competition using a variety of free web tools. Let me explain.…

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Drip Marketing Campaign Strategies

Drip marketing is an effective marketing technique for feeding important and useful information that’s of value to both your prospects and your customers. Drip Marketing needs to be approached as it’s own campaign, that is run simultaneously to other campaigns with it’s own goal and actions to help you achieve it. In this post, I’ll…

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Meet the New Version of Google Analytics

This week Google announced the launch of a new and improved version of Google Analytics, the world’s most widely used web analytics service. This new version, called Google Analytics 4, builds on the App + Web property launched last year: To help you get better ROI from your marketing for the long term, we’re creating…

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