Google recently announced that it will be adding a digital services tax fee to Google Ads spend for adverts served in the UK, Turkey and Australia. In the UK the cost will be 2% of ad spend, paid monthly. Google’s email announcing the change said that the fee is “driven” by the new digital service…
Read MoreHeart of the South West Growth Hub Kickstart Grant Scheme
We’re proud to be an approved supplier for Heart of the South West Growth Hub and their Growth Support Kickstart Grant Scheme which aims to help businesses to recover from the effects of the coronavirus pandemic. Businesses in Devon, Plymouth, Somerset and Torbay can apply for a grant of between £1,000 and £3,000 to spend…
Read MoreQuestions to Ask a Digital Marketing Candidate
Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…
Read MoreThe Magic Door: How to use Google Ads to Drive Traffic to your eCommerce Store
The purpose of this blog post is to help Ecommerce Business Owners understand how Google Ads works, how it can benefit them, and what work it involves. Even though I will talk about some features, actions and best practices to run a successful Google Ads account, this is not a guide on how to set…
Read MoreGoogle’s Core Web Vitals Update: What you Need to Know [Updated]
As you might have heard, Google has recently announced that they will be incorporating Core Web Vitals into their ranking signals in 2021. It is unusual for Google to give us this much notice for an update, so it’s likely that this will be a big change in line with what we’ve previously seen for…
Read MoreHow To Tackle The Lack Of Digital Skills In Marketing
“UK skill levels in Digital Marketing are worryingly low… creating a tangible barrier to Britain’s ability to export” Chartered Institute of Marketing ‘Digital Marketing Skills Benchmark 2018’ The Chartered Institute of Marketing undertook a study of nearly 5000 individuals, to assess the proficiency of Digital Marketing Skills of employees across a wide range of industries…
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