Do What You Say You’re Going To Do.

What we can learn from Facebook’s UX Overhaul. When a high profile platform like Facebook, decides to redesign their desktop and mobile platforms, it sends the fear of god into every other business, wondering if they too need to follow suit. Facebook’s recent keynote was an interesting one for User Experience and User Interface, they…

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I thought I’d start a new tradition this year, a wrap-up blog showing my 2018 company highlights. I’ve always thought its a pretty useful exercise to look back and reflect on the year, even if you’re the only one that reads it. So we started early 2018 with a bang – Our annual seminar at…

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Devon Partnership Trust (NHS) new website goes live

Over the last year the entire team at Optix has been busy beavering away on a very exciting new project that we’ve not really been able to tell people about…until now. As part of a regional tender, Optix were chosen by the marketing and communications team at Devon Partnership NHS Trust (DPT), who provide mental health and learning disability services in our region, as their preferred supplier for the design and development of a new website. Their old site had been there for many years and was in need of a decent overhaul. 

On a project of this size, lots of things you might not need to consider in a smaller web build come into play. Information architecture (how the site and its content are structured) is key. There are 1000s of pages of content so working out how the user can get to them is a job in itself. Search engine authority and rankings that have built up over many years are critical to the site's traffic and everything must be done to maintain these as best as possible.  There are also a multitude of key stakeholders to keep happy, all with a view on aesthetics, functionality and content. DPT don’t like to do things by halves, they also wanted to migrate from one domain name which had been around for over 10 years to a completely new one, another key challenge for our team.  

We started the project with a number of workshops. Key stakeholders at DPT were invited to these sessions to give their input. Interviews took place over a number of weeks and feelings on content, designs and functionality were all recorded. Our design team then used an app called Prott to put together 'mobile first' wireframes (designing with mobile in mind before desktop) which helped everyone in the project understand how the site would be laid out and navigated. Particular attention was given to the fact that users of this website could easily be in a difficult personal situation and require help urgently. It was vital that important information was quickly and easily accessible. 

After the wire-framing came the design stage. This is a huge site that needed many different templates in its CMS system. The team got to work and created (we would say this) one of the best sites we've designed to date. You can see the before and after pictures below and for a better look around take a look at the site:




A bespoke approach to the back-end build was adopted and towards the end of that period, the team at DPT were able to start inputting their content. A proactive approach to testing was taken with real data while our digital marketing team got to work on the planning of the migration, not just across from an old site to a new site but also changing domain names as well. There is no way to glamourise this process, its hours and hours spent in spreadsheets and analytics programs, tracking important URLs that used to exist and ensuring none of the good authority the site has built up over the years is lost when everything changes over. The day the site goes live and for a few weeks after, careful work is done to monitor any drop off and make changes quickly if necessary. 

The result is one we are all extremely proud of at Optix. A flagship account and website which really displays all the hallmarks of our strapline, digital excellence. 

Alastair Banks, one of our co-founders says, ‘We were over the moon to be picked by DPT in the first place, we’re even more proud of the resultant website and relationship with our client. Very large projects can often stretch the emotional boundaries of the people involved, especially when they are spread out over many, many months. We’ve developed a very strong bond with the team at DPT and we are now very excited about phase 2 and other projects we have running with them. We are already in the process of building a micro-site to help with their recruitment drive’

Sharon Berkhout, Communications Manager at DPT  said, We are really proud of our new website and for the fantastic contribution from Optix in the different phases of the project. They are a creative, innovative, flexible team who really get to know your business and your requirements. Their expertise in all things digital is second to none and we have every confidence that the micro-site will also be a success and help us with our recruitment. 

For more information on how Optix can help you with your next website project why not give one of the friendly team a call on 01392 667766 


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Creating a home for ‘Jail Ale’ – Dartmoor Brewery Website Launch


Here at Optix we’re partial to the odd team after work beverage so you can imagine the buzz around the office when Dartmoor Brewery asked us to build them a new website. The website had to appeal to the B2C market; increasing the brand awareness of ‘Jail Ale’ whilst maintaining a drinkaware authority that falls upon any reputable brewery. Dartmoor of course want you to drink their beer, but responsibly. That really resonated in the brainstorms, kick off meetings and brewery tour right through to design and functionality. This was a brewery that thinks about the customer at every step of the process.


Encapsulating the Brief

Dartmoor Brewery wanted the site to reflect these values and also offer something new to the market, a design that reflected the freshness of the ale and the brewery without being trite or condescending. The brewery, much like Optix, feels like a family, everyone supports one another and works to improve the brew as well as the brewery so that’s what we set out to accomplish.

Not every step of the design and build process was easy, there are strict regulations for alcohol promotion, and much like the unpredictability of the moors themselves this clouded some of our ideas.


A Change of Focus

Due to this challenge we turned the focus a little by encouraging the consumer to buy into the location of the brewery itself, Dartmoor is by definition a wild, stunning, natural area of outstanding beauty and when you’re stood on top of Haytor with the wind in your hair – you can feel that magnificence in her entirety. And that’s what the brewery has taken and put into their ‘Jail Ale’ they wanted to encapsulate that almost intangible feeling into a Nationally recognised ale. 

So we took this need for combination of location, people and National brand and created a website that truly encompasses it all – see it in all its wonder here.

If you would like to discuss a website project get in touch with us.

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