Do What You Say You’re Going To Do.

What we can learn from Facebook’s UX Overhaul. When a high profile platform like Facebook, decides to redesign their desktop and mobile platforms, it sends the fear of god into every other business, wondering if they too need to follow suit. Facebook’s recent keynote was an interesting one for User Experience and User Interface, they…

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ACCESSIBILITY: 3 WAYS TO ENSURE THE BEST USER EXPERIENCE POSSIBLE

When you think of your users and people who engage with you digitally, what comes to mind? It’s likely that your immediate thoughts are with a certain target audience, it’s unlikely that you consider that there are people with impairments or disability within this same audience group. There’s no judgment here if this is true…

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IN CONVERSATION WITH RICH MOORE, FRONTEND DEVELOPER

For someone to stay with a company for ten years these days is quite something. We thought we’d take the chance to sit down with Rich Moore who has just passed his 10 year anniversary with us to see how his job has changed in that time and what makes him stay at Optix. Alastair:…

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IT’S PARTY SEASON FOR PAY PER CLICK (PPC)

  The holidays are coming… we know everyone hates to hear that in October, but now is the time to plan and implement your paid advertising campaigns to turn this holiday season into money in your pocket.   SATURDAY NIGHT AND I LIKE THE WAY YOU MOVE Firstly you’ll need a plan, your plan should…

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POP UP LIKE IT’S HOT

If you’re looking to grow your mailing list, increase conversion or drive traffic to a certain page on your website, you may be considering using a pop up. And with good reason, because a recent study, on almost 2 billion pop-ups, showed that the best performing pop ups forms have surprisingly good conversion rates with…

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