Optix Talk Podcast: eCommerce Growth & Evolution with Kalkidan Legesse

In this edition of the Optix Talk podcast, we are speaking with Kalkidan Legesse, Founder and Managing Director at ethical retail rockstars Sancho’s. Kalkidan talks about her journey as an online retailer, building ecommerce through customer insights and her new reselling app Shwap. About our Guest Kalkidan Legesse Kalkidan Legesse MBA, is an entreprenuer, a…

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Questions to Ask a Digital Marketing Candidate

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…

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Apple IDFA Privacy Changes: What Marketers Need to Know

Apple have recently made changes to their privacy settings for device identifiers and this will have an impact on how certain digital marketing campaigns are targeted and tracked. Any campaigns which use IDFA may be affected. What’s IDFA? The Identifier For Advertisers (IDFA) is an identifier used on Apple devices. It does not identify you…

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Samantha Smith joins Optix Solutions

As lockdown restrictions continue to lift and business look towards the future, everyone here at Optix Solution has been busy working with new and existing clients to boost their marketing. As part of our growth strategy and commitment to delivering results, we’re pleased to announce that Samantha Smith has joined the team as our new…

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Optix Talk Podcast: Heroes of the Recovery Economy with Stephanie Darkes

In this edition of the Optix Talk podcast,  Stephanie Darkes of Exploring Exeter shares how online communities can help small businesses to recover post-Covid. About our Guest Stephanie Darkes Stephanie Darkes has grown and developed an active local social media following of over 30k. She is a blogger at Exploring Exeter and contributor to Exeter…

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