creating those MICHAEL SPIERS moments
Stories are powerful. Stories not only engage us emotionally but also help build trust and inspire action with customers. A Michael Spiers moment can be a story that is used to create an emotional and relatable response.
A story that will express what it means to own a piece of jewellery, capturing a moment and immortalising it.
Raise awareness of the Michael Spiers brand and demonstrate their core values through a number different mediums and platforms.
We developed a number of stories based on life events to engage with customers on an emotional level. The main focus of this campaign used the Sky Adsmart platform to deploy a series of short TV commercials with a number of social media campaigns throughout the year.
We invited our client to join us on set, we like our teams to feel like they are on a film set. Our whole team collaborates and works together, running 16 hour days, but this does not matter, and all came apparent when the end result made our client cry... and thats not a bad thing...
Our work did not just finish at launching a series of ads, those assets are then used on a series of tailored marketing campaigns.