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creating those MICHAEL SPIERS moments

emotionally engaging with an audience through storytelling. What is a Michael Spiers moment?


Stories are powerful. Stories not only engage us emotionally but also help build trust and inspire action with customers. A Michael Spiers moment can be a story that is used to create an emotional and relatable response. 

A story that will express what it means to own a piece of jewellery, capturing a moment and immortalising it.

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Raise awareness of the Michael Spiers brand and demonstrate their core values through a number different mediums and platforms.


We developed a number of stories based on life events to engage with customers on an emotional level. The main focus of this campaign used the Sky Adsmart platform to deploy a series of short TV commercials with a number of social media campaigns throughout the year.



'“We were looking to expand our business into the world of digital, and specifically e-commerce. 

It was important to us that our website reflected our high quality image and luxury market offering. The Optix team were true professionals throughout the process; it was great to work with an agency who were truly passionate about helping us achieve our digital ambitions.”​

Adam Spiers | Director of Michael Spiers

Filming & Crew


We invited our client to join us on set, we like our teams to feel like they are on a film set. Our whole team collaborates and works together, running 16 hour days, but this does not matter, and all came apparent when the end result made our client cry... and thats not a bad thing...


Our work did not just finish at launching a series of ads, those assets are then used on a series of tailored marketing campaigns.


"We’ve continued to enjoy an incredible partnership with Optix, including engaging them to shoot, edit and release a video advert for our Christmas campaign in conjunction with Sky AdSmart.

We couldn’t have asked for a better result, both visually and the sales it generated! Optix have just filmed a new Spring advert, and we are so excited to continue working with such an ambitious and creative agency for more campaigns in the future.”

Adam Spiers | Director of Michael Spiers

01392 667766
Optix Solutions
1st Floor, Alphin Brook House,
Alphin Brook Road,
Exeter EX2 8RG


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