What is GEO?
Organic optimisation that ensures your brand shows up in AI-generated search and generative answers.
Organic optimisation that ensures your brand shows up in AI-generated search and generative answers.
The search landscape continues to rapidly change. Users aren’t just clicking links anymore in Google anymore - they’re asking questions and getting answers and responses from AI-powered platforms. Traditional SEO alone isn’t enough to guarantee visibility with AI tools.
If your brand isn’t being referenced, cited, or surfaced in generative results, you’re invisible at the moment decisions are being made.
We work alongside you to develop a Generative Engine Optimisation strategy that ensures your brand is understood, trusted, and surfaced by AI-based search tools. Combining traditional search, structured content, and entity optimisation, we help you stay visible as discovery shifts from keywords to conversations.
How we work
Building AI Search Visibility
With potential clients and customers discovering you across traditional search platforms and AI platforms, including ChatGPT, Gemini and Google AI Overviews, you need to reach the right people in the right places. That’s why our approach to GEO is centered on building visibility and trust across these platforms.
Measurement & Visibility Tracking
Establishing ways to monitor your presence in generative results, track mentions, citations, and influence across AI-driven platforms is a key part of our strategic approach to GEO.
Authority & Citation Strategy
We identify opportunities to strengthen your presence across trusted sources, publishers, and platforms that generative engines rely on for answers.
Content Structuring & Optimisation
A core focus is placed on optimising your content for clarity, authority, and context, making it easier for AI systems to interpret, summarise, and reference your brand.
Entity & Topic Focus
We define your brand, products, and expertise as clear entities, aligning your content with the topics and relationships AI systems use to generate answers.
Generative Search Landscape Analysis
We analyse how generative engines interpret your industry, who they surface, and what sources they rely on, so you understand exactly what you need to be doing to capture market share.
In-Depth Discovery
We assess how your brand currently appears (or doesn’t) across AI-powered search environments, identifying visibility gaps and risks.
Why GEO Matters
Search isn’t shifting now... it has already shifted.
From a classic list of links to deep, conversational answers, searching for information online has changed for everyone. AI tools are becoming one of the primary ways users interact with brands online, summarising, recommending, and shaping decisions in real time.
Visibility is no longer just about ranking highly, it’s about being chosen, trusted, and cited within AI responses. That means brands must move beyond keywords and optimise for meaning, authority, and context.
Brands who can take advantage early can maximise the potential with their marketplace. Those who don’t risk losing visibility altogether, even if their traditional rankings remain strong.
GEO isn’t a replacement for SEO, it’s the next evolution of it.
When selecting and collaborating with an agency, three essential qualities come to mind: trust, expertise and transparency. All three I’ve experienced with Optix Solutions.
Since we started working together, the team have really taken the time to understand our business and goals and they consistently apply their strategic, data driven and creative minds into everything they do. They genuinely feel like an extension of my marketing team. And the bonus, they’re just wonderful people, who support the work I’m doing, provide constructive challenge when appropriate and are just a joy to work with.