Bringing a growth strategy to life
+308%
Increase in key events within 12 months
+12%
Improvement in average website position
+
CPA and CPC outperforming finance industry benchmarks
THE IMPACT
reaching more of the
right prospects online
With a newly refined marketing strategy and clear business pillars in place, Paradigm Norton needed a partner to help bring their plans to life across digital channels. They were particularly focused on strengthening organic search and PPC to support their internal marketing team and reach more of the right prospects online.
Collaborating with Kim and the team at Paradigm Norton has been an absolute pleasure. It has been tremendously satisfying to work so closely as an extension of their team, to apply our strategic recommendations. It’s a partnership that we’re immensely proud of and the results speak for themselves.
Matt Fletcher
Account Manager
Our approach
To set the foundations, we began with a dedicated search strategy project. This aligned Paradigm Norton’s core business objectives with a clear, measurable search plan, helping us identify priority opportunities for organic growth while also targeting in‑market prospects through PPC.
From there, we implemented a programme of activity across organic search and paid search. This included optimising key pages, focusing on priority keywords, and improving technical performance, all while running tightly targeted PPC campaigns to maximise relevant traffic and conversions. When it became clear that the existing website landing pages were limiting performance, we worked with Paradigm Norton to develop redesigned, conversion‑focused pages to fully support the PPC strategy.
Further creative support was provided as we worked with Paradigm Norton to develop four high-impact white papers, designed to demonstrate thought leadership and strengthen EEAT metrics to enhance our overall search strategy.
the results
Within the first 12 months, Paradigm Norton saw strong improvements across both paid and organic activity. Their PPC campaigns achieved an above‑industry‑average click‑through rate for the finance sector, with a lower cost per click and cheaper cost per acquisition than industry benchmarks. Ads also secured significantly more premium visibility and high‑impact positions, helping the brand stand out to high‑intent users.
On the organic side, key events increased by over 300% in the first year, with more than 50,000 additional organic homepage impressions in search results. Across the site, average position improved by 12% and tracked keywords saw around a 10% uplift in average position. Core keywords also achieved an 11.3% increase in click‑through rate, signalling stronger relevance and engagement from their target audience.
When selecting and collaborating with an agency, three essential qualities come to mind: trust, expertise and transparency. All three I’ve experienced with Optix Solutions.
Since we started working together, the team have really taken the time to understand our business and goals and they consistently apply their strategic, data‑driven and creative minds into everything they do. Working closely with Matt, Joe and Sophie, while also having access to their wider team has been incredibly valuable. They genuinely feel like an extension of my marketing team. And the bonus, they’re just wonderful people, who support the work I’m doing, provide constructive challenge when appropriate and are just a joy to work with.