Turbo-charging results for Isles of Scilly travel
129x
Return On Advertising Spend
+40%
above target for online bookings
£129
return for each £1 spent
THE IMPACT
Helping budgets travel further
Every year, Isles of Scilly Travel transports thousands of visitors to and from the beautiful Scilly Isles by passenger ferry, Scillonian III, and Skybus.
We’ve been working with them over the past few years, turbocharging the results of their Pay Per Click (PPC) activity to help them deliver on their strategic goals.
This account consistently performs so well, and that’s really satisfying to see. The team we’re working with are proactive and great to collaborate with, and the results we’re getting speak for themselves
Samantha Smith
Senior Digital Marketing Manager
Tailoring a one way trip to new audiences.
Our client wanted to expand their reach to attract new audiences (for example, a younger demographic, travellers interested in dog-friendly holidays, backpackers and beachgoers), without compromising their existing targeting to their main audience.
Following market and competitor analysis, we designed a strategy that would retain their year-round and seasonal campaigns, while also refining and expanding their Paid Search activity to reach new audiences.
The destination
Focused squarely on Google Ads, our PPC work is directly driving more enquiries and conversions, and the results are showing no signs of slowing. More recently, the client has engaged our SEO specialists to build on this success. We’ve reviewed core web vitals, made recommendations across the site to help with best practice SEO, and are working with the development team to analyse the 5-step booking process and sales funnel to deliver even more targeted marketing strategies. As a result, they’re consistently ranking in the top ten across the board for all their searches.
Thanks to a strategic approach and continuous testing and refining, we’re reporting extraordinary PPC results that include a near 13,000% ROAS - in real terms demonstrating that for every pound spent, there’s £130 back. That’s a truly impressive return on investment that our client is reaping the benefits of.
We’re really delighted with the results that the team at Optix has been generating for us. We trust their advice, and wouldn’t hesitate to recommend them to anyone looking for proactive, robust paid search support.