Driving smarter growth through search
38%
Increase in conversions
31%
Increase in
conversion rate
22%
Reduction in cost per conversion
THE IMPACT
Driving better results through smarter targeting
Stephens Scown LLP is an award-winning law firm across Cornwall, Devon, and Somerset, providing personal, business, and specialist legal advice. Their goal was to maximise online leads across key service areas, including family law, employment law, corporate law, inheritance law, and intellectual property.
The challenge: An extremely large and broad Google Ads account that lacked focus.
By stripping back a sprawling, unfocused account and zeroing in on the terms that matter most, we’ve turned Google Ads into a much sharper an efficient lead engine giving the firm more of the right enquiries for less media spend.
Matt Fletcher
Client Account Manager
Our approach
Partnering with Stephens Scown, we reviewed their priorities and identified the highest-value service areas. We then refined targeting to concentrate the budget on high-intent searches most likely to convert. Advert copy was also reviewed and optimised to increase relevance, engagement, clicks, and ultimately conversions.
Partnering with the Optix team feels like working with true collaborators rather than just service providers.
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Their forward-thinking approach helps uncover blind spots we might have missed, demonstrating their expertise and commitment to our success. We value their responsiveness, clear communication in accessible language, and the energy they bring to go beyond basic expectations. Their flexibility to provide insights even outside the agreed scope shows genuine dedication. The team consistently challenges and supports us, using data-driven decisions to empower our growth rather than dismissing our ideas, making the partnership truly impactful and progressive.”