About
More than a logo
Your brand identity is every visual decision your business makes: the imagery, the colours, the typography, the way it all comes together on a proposal, a van or a LinkedIn post. Done well, it makes you recognisable in a heartbeat and builds a little more familiarity with every encounter. Done badly, or inconsistently, it makes every marketing pound work harder than it should have to.
We design identities as systems, not one-off artworks. Every element earns its place, every choice has a reason behind it, and the whole thing is built to flex - from a favicon to building signage - without losing what makes it yours.
What we do
Our brand identity services
Whether you're starting from scratch, outgrowing what you have or tidying up years of drift, we build identities that are distinctive, coherent and genuinely usable.
Brand rollout
Applying the new identity across every touchpoint, in the right order, without bringing your business to a halt.
Rebrands & refreshes
From full reinvention to a careful evolution that keeps the equity you've earned and sheds the rest.
Brand guidelines
Clear, practical guidelines that make consistency easy for anyone touching your brand, in-house or out.
Brand assets
The patterns, devices, icons and details that make your work identifiable even before the logo appears.
Colour & typograph
The palette and typefaces that carry your brand, chosen to stand out in your category and work everywhere.
Logo
The centrepiece of your identity, designed to be distinctive at full size and still recognisable at sixteen pixels
Optix has shown dedication to our journey, using a strategic approach, enthusiasm for seeing our campaigns and brand succeed, and a commitment to our triumphs, which is helping our firm to thrive in an increasingly competitive digital landscape.
Thanks to their support, we are working towards an increase in our online presence and forging deeper connections with our target audience.