Connecting
future talent with opportunity
7M+
Impressions generated
700+
Conversions delivered
597%
Uplift in conversion rate
THE IMPACT
reaching the right people with the
right message
The Science Council wanted to raise awareness of professional registration for apprentices and promote the benefits of Science and Healthcare Science T Levels to Year 11 students and their parents. The campaign needed to engage multiple audiences, drive traffic and applications, and capture data to measure both immediate and long-term impact.
This was a rewarding brief to tackle. With multiple audiences and objectives, the challenge was simplifying the complexity. By grounding everything in audience insight and clear positioning, we created a campaign that could deliver immediate performance while building longer-term value.
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Our approach
We tackled the challenge in three steps. First, Strategy: we built detailed audience personas, crafted segment-specific messaging, conducted market research, and positioned the Science Council as clear, compelling, and credible, mapping out a 12-month roadmap across paid channels. Next, Creative & Assets: we produced reusable infographics, short-form videos, social content, and a bespoke PPC landing page optimised for conversions. Finally, PPC & Execution: targeted campaigns on Google and LinkedIn were continuously refined based on performance data, ensuring consistent engagement, measurable results, and a library of assets ready to fuel future campaigns.
the results
The campaign delivered a clear uplift in website traffic, engagement, and registrations. Audiences were more aware, more engaged, and more likely to take action. High-quality, reusable assets provided ongoing value, while performance data allowed measurable tracking of both immediate results and long-term impact.
We’ve been particularly impressed with Optix's expertise, collaborative approach and responsiveness throughout this campaign. With multiple audiences and objectives to balance, they brought clarity and structure to a complex brief, grounding everything in strong audience insight. The result was a well-executed campaign that not only delivered measurable impact, but also provided us with valuable assets and data to support our longer-term ambitions.