Optix Digital Academy Update

The first session of 2020 has now taken place so it seemed like a good time to update you all on how the Optix Digital Academy is going! We’ve held four sessions in total, so for those signed up for a full 12 month course, they’re a third of the way through. So far, we have covered Persona Marketing, Video Marketing, Paid Search and Content Marketing, and we’ve received nothing but glowing feedback:

“Good balance of presenting and interactive content. Nice mix of companies in the group.”

“The session was very informative and relaxed.”

“The challenge was really fun and a good way to put into practice what we’d learnt.”


Whether you’re looking to upskill across the board or you just want a refresher/update in a particular area of digital, the Academy is likely to have something for you. What’s great is that peers in similar roles across local businesses can learn together from an industry expert, whilst making connections and asking questions of each other’s experiences. After each session, we consolidate key takeaways and how to best implement what you’ve learnt into your own businesses.

This year we’ve got a number of sessions planned in, so if you want more information or to book a place, please do contact us. Here’s what’s coming up:

• 25th February – PPC (Remarketing and Display)
• 24th March – Social Media
• 28th April – SEO
• 26th May – Email Marketing
• 23rd June – Data and Reporting (Google Analytics and Google Tag Manager)

All sessions are held at Reed Hall, University of Exeter and run from 8:30am to 12pm (we include breakfast!).

Becky Brennan

Becky is our Account Director at Optix - she leads accounts for our key clients, manages the Optix Digital Academy, all our events and supports sales activity. Becky has a digital agency background, having coordinated strategic digital projects for household names across the UK.

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