Optix Academy: Marketing Training Sessions for 2026

Marketing continues to evolve quickly. Search behaviour is changing, social platforms are shifting, creativity is under pressure, and teams are expected to deliver more with greater clarity and efficiency.

To support this, we’ve updated the Optix Academy marketing training sessions for 2026: a programme of live, practical training designed for modern marketing teams.

View all 2026 sessions and book here: https://www.optix.academy/

The Academy focuses on strong thinking, useful skills, and real-world application across the marketing disciplines that matter most today.

What is the Optix Academy?

The Optix Academy is a series of live, interactive marketing training sessions delivered by the Optix team. Sessions are practical, discussion-led, and shaped by real experience working with in-house marketing teams across a range of sectors.

Rather than one-off workshops, the Academy supports continuous learning, helping teams stay confident and effective as marketing continues to change.

What topics are covered in 2026?

The updated 2026 sessions focus on the areas we see having the biggest impact on marketing performance, including:

• - Practical use of AI in marketing, from productivity to decision-making

• - SEO and generative engine optimisation (GEO) for evolving search experiences

• - Paid media strategies focused on efficiency, performance and insight

• - Social media, content and creative strategies that cut through increasing competition

• - Measurement, reporting and ROI thinking to support better decisions

Each session is designed to be immediately useful, with clear takeaways teams can apply to their own work.

Live, practical, small-group marketing training

All Optix Academy sessions are delivered live and kept intentionally small. This allows space for discussion, relevant examples, and time to explore real challenges faced by attendees.

Sessions are suited to in-house marketing teams, marketing managers, and business leaders who want a clearer, more confident approach to modern marketing.

Why book your 2026 sessions early?

Places on Optix Academy sessions are limited to maintain quality and interaction. Some sessions fill quickly, so if you already know which topics are most relevant for you or your team, we recommend booking in advance.

View all 2026 sessions and book here: https://www.optix.academy/

Free access for Optix clients

All ongoing Optix clients receive free access to the Optix Academy. If you’re a client and would like to book onto upcoming 2026 sessions, just get in touch and we’ll arrange it for you.

If you have any questions, need help choosing sessions, or want to book on behalf of your team, please contact xenia@optixsolutions.co.uk.