Machine learning applications in daily life

Machine learning is a hot topic in the world of technology, becoming a fundamental part of the way that tools and services operate. In this video we look at how digital marketing is being impacted by the increasing use of machine learning in our day to day lives.

In this video, Jack Warne,  discusses some of the ways that machine learning is applied to our daily lives, taking an in depth look at how machine learning is impacting digital marketing.

Machine Learning sounds like a phrase that’s taken straight out of science fiction. Although it sounds larger than fiction and something that’s still light years away into the future, we encounter it in one way or another in our day to day lives. Machine learning is actually very closely related to AI or Artificial intelligence. IBM, the international technology business, is powered by machine learning.

What is Machine Learning?

IBM says that “Machine learning is a branch of artificial intelligence focused on building applications that learn from data and improve their accuracy over time without being programmed to do so.”

When we think of any situation now in our daily lives, where our technology is making recommendations or making predictions based on our activities, it’s likely that machine learning is involved in these processes to some degree. There are even more levels to machine learning, one of which being deep learning. Deep learning aims to understand how the human brain learns and requires vast amounts of data that will be interpreted to reach suitable conclusions. Some of the areas that deep learning will be applicable is fascinating and will shape the way we interact with technology in the future.