Google recently announced that it will be adding a digital services tax fee to Google Ads spend for adverts served in the UK, Turkey and Australia. In the UK the cost will be 2% of ad spend, paid monthly. Google’s email announcing the change said that the fee is “driven” by the new digital service…
Read MoreHeart of the South West Growth Hub Kickstart Grant Scheme
We’re proud to be an approved supplier for Heart of the South West Growth Hub and their Growth Support Kickstart Grant Scheme which aims to help businesses to recover from the effects of the coronavirus pandemic. Businesses in Devon, Plymouth, Somerset and Torbay can apply for a grant of between £1,000 and £3,000 to spend…
Read MoreQuestions to Ask a Digital Marketing Candidate
Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…
Read MoreGoogle’s Core Web Vitals Update: What you Need to Know [Updated]
As you might have heard, Google has recently announced that they will be incorporating Core Web Vitals into their ranking signals in 2021. It is unusual for Google to give us this much notice for an update, so it’s likely that this will be a big change in line with what we’ve previously seen for…
Read MoreIntroducing Our New Podcast: Optix Talk
It’s more important than ever for us to keep in contact with our clients, partners and the wider community at a time like this when we’re all physically distant. We also love talking about Digital – the latest developments, new tactics we’re experimenting with and trends we’re seeing in the wider industry. We’re always talking…
Read MoreGoogle Shopping Now Free: How Retailers Should Take Advantage
Google has announced that it is bringing free product listings to its Shopping results, beginning next week is the US. The aim to expand this change globally within this year, having brought forward the change in the US to support the shift to Ecommerce brought about by Coronavirus. Currently all Product Listing Ads (in the…
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