New Google Ads Fees

Google recently announced that it will be adding a digital services tax fee to Google Ads spend for adverts served in the UK, Turkey and Australia. In the UK the cost will be 2% of ad spend, paid monthly. Google’s email announcing the change said that the fee is “driven” by the new digital service…

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Questions to Ask a Digital Marketing Candidate

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…

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Introducing Our New Podcast: Optix Talk

It’s more important than ever for us to keep in contact with our clients, partners and the wider community at a time like this when we’re all physically distant. We also love talking about Digital – the latest developments, new tactics we’re experimenting with and trends we’re seeing in the wider industry. We’re always talking…

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