As you might have heard, Google has recently announced that they will be incorporating Core Web Vitals into their ranking signals in 2021. It is unusual for Google to give us this much notice, so it’s likely that this will be a big update in line with what we’ve previously seen for HTTPS in 2014…
Read MoreIntroducing Our New Podcast: Optix Talk
It’s more important than ever for us to keep in contact with our clients, partners and the wider community at a time like this when we’re all physically distant. We also love talking about Digital – the latest developments, new tactics we’re experimenting with and trends we’re seeing in the wider industry. We’re always talking…
Read MoreGoogle Shopping Now Free: How Retailers Should Take Advantage
Google has announced that it is bringing free product listings to its Shopping results, beginning next week is the US. The aim to expand this change globally within this year, having brought forward the change in the US to support the shift to Ecommerce brought about by Coronavirus. Currently all Product Listing Ads (in the…
Read MoreUpdated: Google and Facebook Launch Ad Credits to help Small Businesses
Many businesses are looking to reduce outgoings during these uncertain times in order to put them in a stronger position to weather the storm. At the same time there is a requirement to drive more new business and maintain clear communication with existing customers and partners. Marketing is more important than ever but Marketing spend…
Read MoreTips for CEOs to Shine Online
In today’s update Alastair talks about how CEOs can shine online: We are living through a time when CEO’s and Directors can really shine. The eyes of the world are upon social media so what better time to step up, to share, to educate to give value to those around you on what you know…
Read MoreFree Webinar – How to Up Your Digital Skills from Home
Introducing our next OptixTV Webinar, ‘How to Up Your Digital Skills from Home’ As an agency we have to ensure that our Digital skills are constantly up-to-date and that more important now than ever before. We’re strong believers in the power of training and the need for everyone to keep their skills fresh, so much…
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