Digital Marketing Roles in Exeter & Plymouth

Due to business growth we are currently hiring for two Marketing roles at Optix. We’re also helping a fantastic client to recruit for a Marketing & PR role in the south west. Please see more details below and get in contact if you are interesting in applying for any of these roles. You can find…

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Slack Tips for Better Team Communication

At Optix we use Slack alongside email for internal communications. While no communication platform is perfect, we’ve found Slack useful, particularly during the last year or so, to keep us connected. Like any communication method, Slack works better when used with care. It can be easy to use Slack badly and to prioritise your own…

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Paul Lawrence Joins Optix Solutions

Optix has appointed Paul Lawrence as Head of Design to work across its current client portfolio. Paul brings over 20 years in brand identity, strategy, digital design agency and client side experience. Having worked with global tech brands such as Nvidia and consumer brands Virgin Media, Playstation and Mercedes-Benz where he won Gold and Bronze…

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Questions to Ask a Digital Marketing Candidate

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to…

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Apple IDFA Privacy Changes: What Marketers Need to Know

Apple have recently made changes to their privacy settings for device identifiers and this will have an impact on how certain digital marketing campaigns are targeted and tracked. Any campaigns which use IDFA may be affected. What’s IDFA? The Identifier For Advertisers (IDFA) is an identifier used on Apple devices. It does not identify you…

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