As Digital Marketing Manager at Optix Solutions, I specialise in leading our clients to achieve their strategic goals through advanced digital marketing techniques, with a keen focus on PPC campaigns, Performance Max and social media marketing. My role involves crafting and implementing comprehensive digital strategies that enhance online visibility and engagement, drawing from my rich background in social media marketing across various sectors. Having developed my expertise through significant experiences prior to Optix, including impactful roles in renowned organisations, I am dedicated to leveraging my deep understanding of digital landscapes to drive innovation and success for our clients.
2023: Digital Marketing Manager at Optix Solutions
Embarked on a journey with Optix Solutions as a Digital Marketing Manager, bringing innovative strategies to the forefront of digital marketing. Spearheaded campaigns for the agency’s top clients, optimising PPC campaigns for maximum ROI, and implemented social media marketing to enhance client visibility. Demonstrated a commitment to professional growth and excellence in digital marketing through leading diverse campaigns and creating impactful content.
2022-2023: Earned MSc in Digital Marketing from the University of Exeter
Achieved a Merit grade in the MSc Digital Marketing program, distinguishing myself as the President and Founder of the Marketing Society and a recipient of the Exeter Deans Scholarship for academic excellence.
2021-2022: Social Media Consultant for Hungama Digital Media Entertainment Pvt. Ltd.
Led the social media strategy for Hungama - Artist Aloud, significantly increasing the brand’s online presence and follower count through effective campaign management. Played a key role in promotional activities and was instrumental in the success of India’s first metaverse concert, showcasing adaptability to new technologies.
2019-2021: Social Media Manager at Voices
Managed and represented the social media presence of Somaiya Voices, enhancing the brand’s digital footprint and engaging with a diverse online community.
2020: Social Media Marketing Intern at Monarch Web World
Took charge of the YouTube Channel and Google My Business account, driving growth and expanding the company’s online presence through strategic content creation and analysis.
2019-2020: Social Media Marketing Intern at Creatorshala (Complay Online Media LLC)
Managed social media accounts with a significant following, executing marketing campaigns that strengthened the brand’s online community and engagement.
2019: Summer Intern (Marketing) at Beeing Social
Showcased exceptional performance in digital marketing tasks, leading to additional responsibilities and the opportunity to manage an international client’s social media accounts.
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