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ABOUT SAMUEL
Samuel leads the design team at Optix, which means part designer, part strategist, part project manager. He's spent nine years here shaping how the agency and its clients look, sound and communicate - from full brand identities to websites, messaging and many flavours of print and digital design.
Before agency life, Samuel spent six years in the software industry, which explains his firm belief that design isn't decoration. It's a language. If it doesn't communicate, it doesn't count.
He works across all three of Optix's pillars, translating strategy into creative work that actually does a job, and translating client goals into things designers can build.
Outside of work he enjoys reading sci-fi and walking his golden retriever Maeby.
Key skills
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