Social Media Policy
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It is estimated that today social websites like YouTube, Wikipedia and Flickr account for 12% of all web traffic.
Social media sites enable users to participate in and build communities and networks of people who share similar interests and activities. Through a plethora of tools and features, including discussions forums, blogs, videos, photos, instant messaging, etc... these sites quickly become a part of the day-to-day life of their users, who develop a rapport with, and trust in, fellow members.
In addition to supporting interaction with social media networks and applications on your website via social bookmarks, which allow your customers to share information from your site with communities and networks, you also need to regularly engage with and contribute to these communities and networks.
However, as you are dealing with an essentially social process, it is important that you get the right balance between promoting a product and engaging potential customers. Why not let your customers sell your products and services for you?
Find out how we can help you break into the social media and networking scene and make the most of your presence on the net.
How we help companies with their Social Media Marketing
For the last few years businesses have been trying to get their heads around Social Media and how it can fit into their marketing mix. At Optix we got in early, we made the mistakes, we spent time learning so we could impart our knowledge on others. For the last year or so we have been working with our clients to help them build Social Media into their marketing and communications strategy.
Last week we were invited to make a board level presentation on Social Media to a national organisation and then went on to facilitate a discussion based on that presentation. We will now go on to consult this organisation on a regular basis, helping them with the delivery of their message through Social Media tools.
We also spent time with a medium sized organisation in Devon (150 staff) learning about their current marketing mix. We then conducted a significant piece of research work into their industry and put together a strategy which was presented to the board and their marketing team. This piece of work outlined everything we believe they now need to put in place from 'monitoring systems' to creation of blogs/key communicators within the firm and consistency of message. We will also be training their staff on the various tools we've put forward for use. Most importantly we've helped this company define kpi's for success so that the board can see the impact of the work they start doing in the social space and how it's working for them.
What are the plans for Social Media in your firm/organisation? Are you finding it difficult to map it out?
If you are looking for external help then our 'presentation & discussion mornings' start from just £300+vat. Our team can help you define what Social Media can do for your business.
All you need to do is call us today on 01392 667766 and book us in.