Archive for the ‘Online Marketing’ Category

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2309.11

The Eden Project chooses Optix Solutions to optimise its shop’s online presence

Posted by Amanda in Company News, Online Marketing, SEO

Optix Solutions has been providing online marketing services in the South West for over 12 years and has built a reputation as one of the region’s major players. The move by the Eden Project to contract the company for the provision of search engine marketing and social media services is another great addition to the portfolio of the Exeter-based firm.

This month Optix Solutions will begin working with the Eden Project’s internal marketing and communications team to increase visibility of the web shop online, reach customers in new ways and increase sales to this already popular and successful website.

The Eden Project has already invested in services such as search engine optimisation, pay-per-click (PPC) marketing and social media communications, and now wants to fine-tune its approach and try out some new tactics.

‘In recent months, we’ve been looking at our approach to online sales and how we can reach our customers in different ways. We already have a strong PPC and email marketing strategy, and wanted to support this with some fresh new ideas. After meeting Optix Solutions at LikeMinds Social Media conference, we felt we’d met a team to help us deliver some creative new approaches that complement our existing work. With their strong interest in social media, as well as more traditional digital marketing, we believe we can develop some exciting new ideas that will change the way we drive our online sales,” said Nina Whitby, Editor of the Digital Team at The Eden Project. 

The work will start with a consultancy piece being carried out on the current online shop to look at how well that is performing. The teams at Optix and the Eden Project will then work together to improve the overall visibility of the site in the search engines with the overall goal of increasing online sales. 

‘Working with such a well-recognised name in the country will be fantastic. Coming just months after we started working with Exeter University, it’s an awesome achievement to be recognised by another major organisation and able to share our knowledge, to help them reach their goals,’ said Daniel Cave, Head of Online Marketing at Optix Solutions.

The Eden Project sells many of its retail products online at http://www.edenproject.com/shop. Any successful site can always be improved by clever use of the latest technologies. The teams at Optix and the Eden Project are looking forward to working together on this project over the months and years to come.

Optix Solutions, one of the region’s leading web and online marketing companies, provides a consultative service for forward thinking and ambitious companies and organisations looking to improve and build on their presence online. You can contact them us on info@optixsolutions.co.uk or 01392 667766

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Posted in Company News, Online Marketing, SEO | No Comments »

1808.11

Will your site get attacked by a Panda?

Posted by Dan Cave in E-Commerce, Online Marketing, SEO

We have written a little bit of a comedy headline for what can be a VERY serious issue for some business owners and any managers responsible for profit and loss.

Google’s search ranking algorithm update code named ‘Panda‘, dubbed the ‘Farmer update‘ by the search industry, was released earlier this year. This is one animal you do not want to mess with!

Aggressively removing low quality web pages from search

Google’s Panda is designed to aggressively remove low quality web pages from search results by applying a site wide penalty to websites with high ratios of:

  • Low quality content
  • Thin and shallow content
  • Duplicate or copied content
  • High advert to copy ratio

The update takes into account a lot of quality factors from bounce rates to the number of returning visitors and adjusts your rankings accordingly. Many people have said this is less of an algorithm tweak and more of a new way to measure and punish low quality sites.

Anger Google’s Panda and you can lose high percentages of traffic and, by extension, profit.

How to avoid being bitten by Google’s Panda

A large variety of sites can be affected, but if you follow some simple rules you can avoid being bitten by this not so cute, furry animal:

  1. Always write your own content for ALL pages (yes that means you too e-commerce sites, even product pages)
  2. Write your content in a manner that is deep and meaningful, making it as interesting as possible
  3. Try to keep your banner advertising minimal (especially if its irrelevant adverts to the content)
  4. Put your strongest content up-front on a page

You really shouldn’t be using duplicate content or cramming ads into your website. This is a no-brainer to Optix, you should have a description which contains a clear reason to buy, a call to action and a hook to grab your reader’s attention.

Put yourself in your client’s shoes, why should they buy from you rather than another re-seller with the same description and pictures? Can you add value? Can you convince them to buy?

Your page is your sales person, some sales people are good, some people are bad, make yours a good sales person solving the user’s problems by selling them a product.

Good luck, and as always, feel free to comment, contact us or share this page, you never know you might save someone’s business.

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Posted in E-Commerce, Online Marketing, SEO | No Comments »

2707.11

Google Shopping Changes Help

Posted by Dan Cave in E-Commerce, Online Marketing

merchant_center_logo

This month the Big G (Google) recently announced changes to their merchant product feed rules. You have until the 22nd of September to update your product feed or face the consequences.

keeping a close eye on things

At Optix we like to keep a close eye on these things for our clients sake, but for those who run their own product feed the following information could be vital to staying afloat in the world of Google Shopping (formerly ‘Google base’):

Summary of Changes

…Below are several examples of how the feed spec is changing; please note that different countries have slightly different requirements:

  • Availability: We’d like a user to be able to find your products even when they are out of stock. For this reason, the [availability] status of all your items will be required.
  • Google Product Category: We have added a new required high-level attribute called [Google product category] that contains the category of the item in Google’s taxonomy (currently only required for a select number of categories). This is in addition to the current [product type] attribute.
  • Images: We’re making [image link] required and we encourage you to submit up to 10 additional product images through [additional image link]. This way, you can improve the visual representation of your products.
  • Apparel: In order to create a better experience for product variants such as dresses or shoes that are available in multiple colors or sizes, we ask you to include information like [size] and [color] in your product feed. In addition, we require you to provide [gender] and [age group].
  • Data Freshness: We will continue to regularly check feeds for accuracy of pricing, availability, and general product information, and take action against accounts that violate our standards.

http://googlemerchantblog.blogspot.com/2011/07/important-changes-to-google-product.html

Need a little Help?

Some links you will need if you are going to attempt to survive in the Google shopping channel:

Alternatively we could take care of this for you, or help you sell more online via any one of our many web design and online marketing services. We would love to hear from you in the comments below or on the phone.

What are you opinions on the google shopping feeds? Have you used them to any positive or negative effect? have you even heard of them before?

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Posted in E-Commerce, Online Marketing | No Comments »

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