Google has made itself fantastically wealthy by selling advertising space on its search engine results pages. The model for their business is basic, they have millions of users and you can put an advert in front of them at a price.

The genius of the advertising platform only becomes clear when you look a little closer. They beat the traditional marketing channels by offering you a promise; “you only pay if someone clicks on your adverts”, hence pay per click. Not only that, but they also will only show your adverts to people who are probably interested in them anyway!

Targeted Online Marketing

Gone are the days of blanket marketing where you force your message onto anyone and everyone and hope that it sticks. Now you can target, and market to, granular and specific groups of people and even then only pay if they click on your ad. Fantastic!

It isn’t only Google offering these services; everyone is in on the act. Websites like Facebook, YouTube and Bing! all sell advertising space on a pay per click basis. And you can also list your adverts on peoples who choose to show adverts for a cut of the pay per click revenue.

Measuring success

All of this information leads us onto talking about the final piece in the paid search puzzle, the tracking. In this digital age, the advertising platforms now all offer amazing levels of information about users who search. You can find out how many people found you for a particular keyword, how many went on to buy a product or fill out a form and much, much more.

This analytic data is incredibly powerful if you know how to use it. This is where Optix PPC management services come in. We can build and refine your campaigns using this information and get the most for your advertising budget. We have been creating advertising campaigns like this for years and have accredited and qualified consultants who will maximise your ROI from online advertising.

We tie Pay Per Click marketing in with a holistic online marketing approach including, social media, email marketing and more. In online advertising you can create an advertising campaign that is greater than the sum of its parts.

Contact Us to talk to our experienced and friendly team about your online marketing and website needs. We like to think we don’t have clients but rather that we have friends and business partners.

Ever since our inception over ten years ago, we at Optix have sought to stand out from our competitors by bringing a business-orientated approach to everything we do.

We see our job as creating web presences for businesses that are not seen as a cost but a guaranteed investment, an investment that can be individually crafted to generate sales and brand awareness; to boost profits rather than eat into them.

If we don’t think something will be effective, we’ll show you something we think will be and always tailor our online solutions to match specific customer requirements.

We provide Search Engine Optimisation (SEO), Pay Per Click (PPC) and Email Marketing, Social Media strategies, Online PR and Conversion Optimisation on a both service only and monthly contract basis to a wide range of differing companies and organisations. It’s like having your own outsourced Online Marketing Department.

This all requires a multi-disciplinary approach incorporating technical, creative and marketing expertise, and as we thrive on establishing close relationships with our customers and don’t believe in skulking in the shadows, we thought that over the next few months we’d introduce you to our specialist teams and put faces to the names of the people behind Optix.

Our Online Marketing Team

Among those you may well find yourselves working closely with are online-marketing consultants Paul Collins and Dan Cave.

Paul and Dan work in tandem with the customer and account managers Alastair Banks, Alistair Gleave and Kristen Sousa to identify the client’s precise objectives and build online marketing strategies.

Paul joined Optix almost three years ago to develop the potential of our Search Engine Optimisation (SEO) service for an increasing number of clients.

Paul now oversees all Online Marketing for Optix. In 2008, he was awarded coveted Qualified Google Advertising Professional status in recognition of his ability to use AdWords to improve conversion rates on ads while at the same time driving more targeted traffic to a website.

Dan is a new addition, having joined Optix at the beginning of the year.

An experienced Online Marketing Consultant, his many talents also include SEO and PPC, usability and A/B testing in design, ensuring sites are supported across different browsers and comply with the latest web access standards and regulations.