Archive for the ‘News’ Category

2607.10

We build and write blogs in Exeter . . . oh yes we do!

Posted by Optix in Company News, Design, News, Social Media

3 blogsThere’s no denying that one of the biggest shifts online in recent years has been the uptake of Social Media. In fact, it’s estimated that 1 in 6 minutes online is spent on Social Media Sites. Blogs are a fantastic part of the Social Media landscape. They are an invaluable tool for forward-thinking organisations looking to attract new interest in their products and/or services.

 Interested in a blog?

We’ve put together the following packages to make the process of setting up a blog as quick and easy as possible. Each package is powered by the state-of-the-art publishing platform WordPress, which is renowned for its focus on aesthetics, web standards and usability.

 Standard Features on all blogs by Optix

  • Multiple author support – allowing multiple contributors to add content (including photos and videos to enhance the user experience) to the blog. This can be restricted so some users are unable to post blogs without an administrator’s approval.
  • Ability to categorise posts – allowing new visitors to easily find post relevant to their needs.
  • Comments – visitors to your site can leave comments on individual entries and, through Trackback or Pingback, can comment on their own site. You can enable or disable comments on a per-post basis.
  • Users – WordPress has a built-in user registration system that (if you choose) can allow people to register and maintain profiles and leave authenticated comments on your blog. You can optionally close comments for non-registered users.
  • “widget” which blocks spam comments and trackbacks managed by Disqus
  • Blog stats – letting you see how your blog is being accessed and used
  • Disqus comments – allows you to manage and reply to comments on your blog and for users to track comments via email
  • Share & Facebook button – allowing visitors to share your posts on their social networks

 

Standard Design Option

This entry level solution will see you have upto 2 hours for theme personalisation – this is generally taking a current free theme and working with this.  We can provide you with a selection of sites to choose your theme from, if needed.

 Professional Design Option

Let our award winning design team create a custom design for your blog, ensuring the overall look and feel is in keeping with your Brand. A member of our design team will meet with you to ascertain what you would like to achieve with the design and provide you with a proposed look and feel for the site. Up to two design alterations (if required) are included.

Additional Services

We can help in other areas too…

Social Media integration

A blog should just be a part of your social media plan; we can work with and design Twitter, YouTube and other social media profiles. We have some great examples, so please just ask.

Copywriting 

We have a dedicated copywriter who can provide, edit or write full articles for your business, he is a professional journalist who has written for many of the Nationals including the Guardian.

Email Marketing 

With our proprietary Email Marketing System, you can quickly create professionally branded and personalised emails, manage your contacts, target distribution, and evaluate campaign success through an intuitive interface. We have a plugin that can integrate data collection from your blog.

Blog Admin Training

Learn how to get the most out of your blog with our Blog Admin Training course. Taking place in Exeter, your trainer will talk you through how to add, edit and remove blogs, schedule posts and administrate comments. You will also be provided with practical tips and advice for getting the most out of your blog and how to attract and retain a following.

Get Started Today!

Call us now on 01392 667766 or email info@optixsolutions.co.uk

1007.10

Devon’s Wildlife on the Web

Posted by Optix in Company News, Design, Development, News

When you’re charged with celebrating and informing people about the outstanding natural environment of the country’s second biggest county, taking in moorland to coast, the creation of a comprehensive and creative website was needed to do it justice.

Devon Wildlife Trust (DWT) recently brought Optix Solutions in to completely overhaul the charity’s six-year-old web presence, and create a resource that covered not just DWT’s extensive work in the county, but also offered a wealth of information on the flora and fauna that make up Devon’s unique habitats and the current issues affecting them.

Optix Solutions has a strong track record in working with local organisations and charities, providing engaging and simple to navigate websites allied to specifically tailored online solutions, designed to attract more visitors, increase visibility and generate volunteer interest and donations.

A particularly eye-catching and useful tool, designed and developed by the Optix team, is an alphabetical plant and animal search service which provides the visitor with pictures, species information and a guide to where and when to see it in the county.

Visitors can also now read a regular blog offering current snapshots of Devon’s wildlife, get wildlife questions answered through a new helpdesk area and find plenty of well-signposted information on how people can support the charity, from becoming a volunteer to leaving a legacy for future generations.

David Ireland, DWT’s Communications Officer, said ”It’s great to finally have a new website we can be proud of and which gives people interested in the wildlife on their doorstep a wonderful resource.”

“The way the website has been set up will give us much more flexibility to go on building the site in the future months and years, with much simpler navigation people will be able to find what they want quicker and easier than before.”

To have a look at the new website visit http://www.devonwildlifetrust.org/

3006.10

Devon Air Ambulance Trust takes Transparency to a new level

Posted by ksousa in Design, Development, News

For charities to survive and prosper it is vital that they retain the goodwill of their existing supporters and earn that of potential new donors.

Transparency is a key element in achieving these objectives for charities of all descriptions. After all, the majority of the money that enables them to do their work ultimately comes out of the general public’s pockets. The more people can see that their money is being spent effectively and diligently the more likely they are to donate.

Last year Devon Air Ambulance Trust (DAAT) brought in Optix Solutions to produce a website that would not only attract increased donations and fundraising opportunities, but also engage and interact with new and existing supporters of all ages and interests.

Phase One of the site development included a new Content Management System (CMS) that enables the posting of the very latest news from DAAT, a mission mapping facility and a special section for kids.

Phase Two involves the posting of in-depth Accounts on the site, showing in an easy to follow form the charity’s income and expenditure over the past financial year compared with figures from 2008.

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