Client News – Business Systems (Uk) Ltd

Posted by Alastair in Company News, Digital Marketing, Online Marketing, PPC, SEO, Social Media

At Optix Solutions we have always prided ourselves on our excellent long-term client relationships, and it’s been a pleasure to watch our clients grow and evolve with the benefit of our services. We have been working with leading voice, speech and workforce management specialists Business Systems Ltd for over five years now, and recently we’ve secured a contract with them focussing on helping them with their search engine optimisation, along with advising and training them on their social media presence.

Business Systems fully grasp the importance of both of these critical areas of their business, and they understand that putting extra effort into their search marketing and social media practices will have a significant impact on their search engine rankings. For this reason, they called on us to help them improve these aspects of their business in order to firmly establish their online presence and give them the edge over their competitors. We were, of course, delighted to help – and early indications show that our efforts are already generating results.

We believe in a strategic approach to social media so we’ve worked with the company to build a cohesive and organised content plan and strategic social media strategy which they are just beginning to role out. In terms of search engine rankings they requested a particular emphasis on optimising important keyphrases such as “call recording”, so we are working with them to ensure their website is fully optimised for the best possible results, bearing this and other strategic keyphrases in mind. We have been working closely with their marketing department, delivering our unrivalled LinkedIn training for the sales team along with social media training on a wider scale. They now have a new and active Twitter account to add to their arsenal of social media weaponry.

We look forward to tracking their progress as they hone their online presence and gain significant ground on their business rivals.



Digital Marketing Executive Job in Exeter

Posted by Lisa in Digital Marketing, Jobs



Optix Solutions are a leading Web Design and Digital Marketing Company based on the outskirts of Exeter in Marsh Barton. The company itself has been around for 15 years and it still continuing to grow, which is why we need you! We are looking for a hungry candidate that wants to get their teeth stuck into this vibrant and fast-paced industry.


We are looking for a creative, motivated individual with a strong passion for digital marketing to join the Optix team. You will assist the Digital Marketing Managers in driving their online campaigns which will include carrying out tasks such as writing marketing copy, collaborating with internal teams, analysing data to produce monthly reports, carrying out keyword research, sending out email campaigns and optimising websites.


The candidate should:

  • Be familiar with Excel
  • Be familiar with Google Analytics
  • Have a good understanding of Search Engine Optimisation (SEO)
  • Have experience managing SEO, Email and Social Media platforms
  • Have previously worked with a Content Management System
  • Have content writing skills
  • Be able to work autonomously at a high level of accuracy and speed
  • Be able to communicate at all levels


The candidate should:

  • Be familiar with Adwords
  • Have HTML knowledge
  • Have proven experience in Digital Marketing


As a growing business, we can offer a committed and hardworking digital marketing executive a fantastic career with the opportunity to progress in a challenging but highly rewarding environment.

If this sounds like you then please send your CV to bencorbally@optixsolutions.co.uk.


Wanted… Digital Marketing Apprentice

Posted by Amanda in Company News, Digital Marketing, Jobs

We are looking for a Digital Marketing Apprentice. We will teach someone the fundamentals of Digital Marketing and give them the opportunity to continue their development within this field of expertise.

Many of the tasks involved with this role will involve direct contact with Clients, both face to face and online. The list below will hopefully give you a feel for what the role entails. It is not a finite list, and the role can be moulded to suit the 35 credits for the optional units that must be gained.

  • Content creation, both copy and visual. You will be involved in the entire process from concept with the client, to creation and finally to execution online. Your ideas and input will form part of the project
  • Metadata creation for Client web pages
  • Analysing Website performance using Google analytics, Adwords and other online tools. Reporting findings and suggestions back to Clients
  • Audio Marketing productions – such as Podcasts
  • Creating presentations, utilising tools such as Slideshare
  • Creating infographics
  • Populating Client Documents, analysing the results within them and making suggestions for improvement to the Client
  • Monitoring bounce rates and updating clients with findings and suggestions for improvement
  • Assessing the type of content that would be appropriate for each Client, identifying buyer personas, the tone and brand identity
  • Analysis of links to websites, identifying adverse links and actioning their removal
  • Creating YouTube content, potentially tapping their advertising model, and liaising with Clients in creation of a YouTube campaign
  • Video editing of Client created content, optimising for web use
  • Analysing visual Social Platforms, making suggestions on how Clients can maximise their potential
  • Potential for use of the photography modules in creating Client web content.

Our main criteria is a passion and enthusiasm to join our team and learn from us. Ideally some knowledge of our industry would be an advantage although not essential. Computer literacy is a must and good communication skills essential.

We are looking for someone personable, who is comfortable speaking to Clients of all levels from juniors to Directors. You will need to be able to think for yourself, sometimes outside of the box, and communicate your suggestions and findings in a professional manner.

Further information and application details can be found here