2511.14

Wanted… Digital Marketing Apprentice

Posted by Amanda in Company News, Digital Marketing, Jobs

We are looking for a Digital Marketing Apprentice. We will teach someone the fundamentals of Digital Marketing and give them the opportunity to continue their development within this field of expertise.

Many of the tasks involved with this role will involve direct contact with Clients, both face to face and online. The list below will hopefully give you a feel for what the role entails. It is not a finite list, and the role can be moulded to suit the 35 credits for the optional units that must be gained.

  • Content creation, both copy and visual. You will be involved in the entire process from concept with the client, to creation and finally to execution online. Your ideas and input will form part of the project
  • Metadata creation for Client web pages
  • Analysing Website performance using Google analytics, Adwords and other online tools. Reporting findings and suggestions back to Clients
  • Audio Marketing productions – such as Podcasts
  • Creating presentations, utilising tools such as Slideshare
  • Creating infographics
  • Populating Client Documents, analysing the results within them and making suggestions for improvement to the Client
  • Monitoring bounce rates and updating clients with findings and suggestions for improvement
  • Assessing the type of content that would be appropriate for each Client, identifying buyer personas, the tone and brand identity
  • Analysis of links to websites, identifying adverse links and actioning their removal
  • Creating YouTube content, potentially tapping their advertising model, and liaising with Clients in creation of a YouTube campaign
  • Video editing of Client created content, optimising for web use
  • Analysing visual Social Platforms, making suggestions on how Clients can maximise their potential
  • Potential for use of the photography modules in creating Client web content.

Our main criteria is a passion and enthusiasm to join our team and learn from us. Ideally some knowledge of our industry would be an advantage although not essential. Computer literacy is a must and good communication skills essential.

We are looking for someone personable, who is comfortable speaking to Clients of all levels from juniors to Directors. You will need to be able to think for yourself, sometimes outside of the box, and communicate your suggestions and findings in a professional manner.

Further information and application details can be found here

 

1811.14

Cookies. One Website. One Cause

Posted by Lisa in Company News

cookie logoLocal Website Design and Digital Marketing Company, Optix Solutions, have recently become involved in a project to help raise money for Children’s Hospice South West.

The project involves selling as many cookies as possible to businesses in and around the Devon area, the cookies can be ordered over the phone or online, and are freshly baked and delivered to the office on set days. There is a minimum subscription order of 10 cookies to be delivered on a weekly basis for 5 weeks, costing a total of £60, or a one-off delivery of 10 cookies for £15. All proceeds go directly to the charity.

Children’s Hospice South West has three hospitals based in the South West, including North Devon, Bristol and West Cornwall. The charity helps to support children with life-limiting conditions, and provides a sanctuary for family members to help them forget their worries for a while.

Here’s where the money is spent:
£4 could fund out of house activities for a day
£10 could fund bereavement activities for a day
£12 could fund messy play arts and crafts materials for a week
£25 could fund messy play arts and crafts materials for two weeks
£25 could fund care team training for one day
£50 could fund breakfast, lunch and dinner for one family for 5 days
£70 could fund in-house activities for a month
£110 could fund our hospice food bill for a whole day
£120 could fund the upkeep of our multi-sensory room for a year
£500 could fund a remembering day when bereaved families come back to the hospice for a day of remembrance and celebration.

All cookies are being kindly delivered by Alpha Express.

You can support the cause today by visiting www.cookiepolicy.co.uk, or by calling 01392 667766! So go on, enjoy some cookies, treat your colleagues or staff, and feel good by knowing your money is going straight to charity!

1711.14

How to Create a Successful Email Marketing Campaign

Posted by Optix Solutions in Digital Marketing, Online Marketing

Welcome to the second in the series of the Optix Solutions “Coffee Table Talks” videos. We will be releasing videos on a monthly basis that provide top advice on Digital Marketing that covers everything from tips on Email Marketing, to PPC Management, Video, Search, Social Media and much much more!

Al: Welcome to the next instalment of coffee top talks, the regular bite size tips and advice from Optix Solutions. I’m joined again by Mr Oliver Harrison who is our Web and Marketing Consultant. So, Ollie, we talked about email marketing last time and we kind of focused on the basics so what I really want to do now is take that to the next level and give people a few ideas of other things they should look to do when they are wanting to create a successful email campaign.

Can you give us a few ideas?

Olly: I guess a big one, a fairly obvious one, is looking at mobile; so through your email marketing system you should be able to understand how many people are opening your emails on mobile devices and also, what mobile device they are using. There are largely two approaches; a lot of people tend to talk about responsive email, taking the same approach that a majority of people already do with websites and applying that to email. Or, if responsive email isn’t a route you want to go down, frankly just making sure your emails are shorter and that you haven’t got any huge images on there.

Al: So, just for the benefit of the people watching this, responsive email – what does that actually mean?

Olly: Responsive email will adapt the presentation of information depending on which device it is being displayed on.

Al: I see, so it would look different on a desktop then it would to say, an iPhone?

Olly: Yeh sure, and you have probably seen that with websites where by desktop will have big images and everything sort of dotted around which will then get streamlined into a single column typically for your mobile phone.

The next one, really big one for me, is personalisation.

Al: Would it be a first name you need?

Olly: It could be anything actually for example, something that restaurants do is send me an email on my birthday saying something like ‘Dear Olly, Happy Birthday how about a glass of Prosecco on us!’ It’s a nice touch and actually brings my other two points in together nicely. It’s personalised; so they know my name and my birthday but it’s also automated which I think is point 3. Someone isn’t there sending me an email on my birthday all they’ve done in their database is set up a rule to say ‘When it’s Olly’s birthday, send him an email.’ And I think that’s a really nice touch.

Al: Definitively. The other one I’ve seen is where you can almost take personalisation to the next level by setting up categories of people within your database, so you could have a selection of your clients as VIP’s for example, and then your email can actually pull in personalised data to a VIP tag. That for me is really clever because then you’re not sending 2 or 3 sets of emails, you’re letting the email marketing system do all the work. Which is where you will start to get the real benefits from those systems.

Olly: You start to see people like Amazon doing this very cleverly; sending me emails based on my previous purchases and also my interests. Ebay are doing a similar sort of thing.

Al: Another great one there is where you can, and I guess Amazon is doing this, is where you link triggers into your website to your email marketing system so I guess if someone goes from one level of your website to another level, they trigger an action and then get another set of emails based on that and that is where email marketing becomes really powerful and beneficial to a company. It’s not just a ‘batch and blast’ that people did 10 years ago.

So in conclusion we’ve got; personalisation, auto-responders and triggers, and thinking about mobile responsive emails. Thank you very much for joining us today Olly.

For more information on Email Marketing, visit our website www.optixmail.co.uk.