0712.15

Support over Christmas and New Year

Posted by Optix Solutions in Company News, Uncategorized

ButtonOverlappingPaperHAPPYHOLIDAYS(E)-01

2015 has proven to be another amazing year for the team at Optix Solutions!

We started the year eagerly awaiting the birth of Al and Lizz’s little bundle of joy and we were absolutely delighted when the incredibly handsome, Oscar Banks, joined the family in February.

Since Oscar’s arrival we have successfully completed a number of exciting projects for our clients and we are privileged to welcome several new, prestigious names to our portfolio. We’ll have more to say on that in 2016!

2015 also saw our digital marketing team launch the innovative, Unwritten Digital, which sees Thomas, Ben, Lisa, Dan, Simon and Chris giving straight talking digital opinion on the latest industry trends. And not to be out done, our team of talented developers have also been busy and we’re pleased to announce that we’ll shortly be unveiling our swish new website.

However, Christmas is fast approaching! We’ve decked the halls, double checked our fairy lights and put up our Christmas tree. With that in mind, we will be taking some time off over Christmas and the New Year to recharge our batteries and enjoy the festivities. But rest assured, come 4th January we’ll be back in the office, bringing New Year cheer to everything we do!

Our offices will be closed from mid-day on the Christmas Eve, until 9am on Monday the 4th of January 2016.

During this time our support services will be limited to just email. If you have a support request, please email it to: support@optixsolutions.co.uk and somebody will get back to you as soon as possible.

Team Optix is look forward to seeing you in 2016 and from each of us, we wish you a very Merry Christmas and a Happy New Year.

0106.15

Optix Solutions Win Hospiscare Tender

Posted by Optix Solutions in Company News

We are very excited to announce that we have been chosen by Hospiscare to redesign their website including all responsive states.

Founded by Dr John Searle in 1982, Hospiscare gives high quality care and dedicated support to people who are terminally ill. The hospice raises and spends £5m a year on care for over 2,000 patients and their families, with over 70% of all funds raised coming from voluntary donations, the Hospiscare shops and Hospiscare lottery.

The launch of a brand new, dynamically designed and responsive website will aim to help increase donations and awareness of the charity. It’s something Optix feel passionate about – already having several 3rd sector clients on board.

By making the new site responsive, visitors to the Hospiscare website can expect a good experience on all devices from a desktop PC to a mobile phone. This will make browsing much easier for end-users and help increase conversions.

Another key area we will be focussing on is user experience (UX). This is taking analysing the user process and implementing findings onsite in a number of different ways. For example using heat maps and split-testing we can determine the best way to lay out the information given onsite. With several different types of user it’s crucial we create a site that is not only flexible but also feels personal.

Here at Optix, we pride ourselves on combining skills from each of our teams to create a high calibre website. Every new project kicks off with an inception meeting that will involve a Designer, Developer, Project Manager and Digital Marketing Manager – this ensures that all aspects of online marketing are catered for and we can create as many new ideas as possible.

We are very excited for this new venture and are honoured to have been chosen! View Hospiscare’s current site here and watch this space!

For more information about how Optix can improve your website please call 01392 667766Hospiscare Logo

 

2104.15

Are You Wasting PPC Budget?

Posted by Thomas Haynes in Digital Marketing, PPC

The Problem

“The average small business wastes 25% of their AdWords PPC budget” - WordStream research

Many businesses don’t spend the necessary time optimising their accounts or don’t keep up-to-date with the latest developments. If any of the below apply to your business then you’re probably wasting at least some of your AdWords spend:

  • You haven’t logged in to your account for over a month.
  • You’ve never heard of “Ad Extensions”.
  • The person in charge of your PPC account hasn’t had the necessary training.

If these apply to you then it is worth checking your AdWords account to make sure you are using the correct settings and everything is running well. Below are 7 things you can easily check and which could help you to make your account more efficient so that you can drive better results from your current level of spend.

If someone is running your account on your behalf they should have implemented (or at least have tested) these settings/actions. You can see what has been tested by looking under Tools > Change History in AdWords or just ask! These are basic things which you could reasonably expect to have been setup or at least to be in your agency/freelancer’s plan.

1. Negative Keywords

Using broad match or phrase match Keywords increases the risk that your Ad will show up for unrelated search terms. To prevent this use tighter Keyword targeting such as Exact Match or add negative keywords.

If you tick the box next to a keyword and click on ‘Search Terms’ then ‘Selected’ under ‘Details’ you’ll be able to see which search terms actually triggered your Ad.

Selected-Search-Terms-AdWords

 

2. Mobile

Google AdWords Campaigns are now shown on all devices by default. If you’re sending mobile users to a non mobile friendly page chances are they’ll leave your site pretty quickly.

You can bid down on Mobile devices by up to 100% with bid adjustments. If you do have a mobile friendly site look at your stats and see if mobile users convert or not.

AdWords-Mobile-Bid-Adjustment

 

3. Ad Extensions

Ad Extensions make your Ads more eye catching and result in a higher Ad Rank in AdWords. This helps you to rank higher for a lower Cost Per Click.

Add as many Ad Extensions as you can. Sitelinks and Call Extensions are particularly useful.

AdWords-Ad-Extensions

 

4. Geographic Targeting

With AdWords you can easily geographically target areas as large as the UK or as small as a 1 mile radius. If your business operates in a small area then there is probably no reason for you to show Ads outside of that area.

Exclude areas in your Campaign settings or if you’re feeling particularly advanced bid up or down on geographic areas.

AdWords-Location-Bid-Adjustment

 

5. Ad Schedule

With AdWords’ Ad Schedule settings you can set when you want your Ads to be shown either by day or by hour. For example, if you operate in a B2B industry you may decide that you’re best of only showing your Ads during the working day.

AdWords-Ad-Schedule

 

6. Landing Pages

It’s important that you send users to a relevant Landing Page with a clear call-to-action or next step. If you’re not doing this you’re paying to send people to your site and they might just leave straight away.

A good first step is to review the Bounce Rate of PPC visitors by Landing Page – this shows you what percentage of users land on a page and then leave again without continuing to browse the site.

Landing-Page-Bounce-Rate

 

7. Account Structure

The best AdWords accounts use a careful structure with clearly defined Campaigns and Ad Groups arranged around defined topics. If you throw all of your Ads and Keywords into one Ad Group you won’t be able to properly optimise or achieve a high Quality Score.

Avoid wasted spend by splitting out your account structure with as much granularity as you can and using separate budgets for different Campaigns.

AdWords-Campaign-Budgets

 

About Us

We’re proud to be official Google Partners – as an agency we are recognized by Google for the quality of the Search and Display Advertising we run on behalf of our clients. In the words of Google “The Google Partner badge shows the world that Google trusts your company and that potential clients can too.” If you would like to know more about what we offer please get in touch.

View and download this checklist in Slideshow format or as a pdf file. Follow me on Twitter, connect with me on LinkedIn.

If you’re interested in having someone take a look at your AdWords account to see how it’s performing get in touch with us – we’re happy to help.