1103.10
Posted by Dan Cave in Online Marketing
Google has made itself fantastically wealthy by selling advertising space on its search engine results pages. The model for their business is basic, they have millions of users and you can put an advert in front of them at a price.
The genius of the advertising platform only becomes clear when you look a little closer. They beat the traditional marketing channels by offering you a promise; “you only pay if someone clicks on your adverts”, hence pay per click. Not only that, but they also will only show your adverts to people who are probably interested in them anyway!
Targeted Online Marketing
Gone are the days of blanket marketing where you force your message onto anyone and everyone and hope that it sticks. Now you can target, and market to, granular and specific groups of people and even then only pay if they click on your ad. Fantastic!
It isn’t only Google offering these services; everyone is in on the act. Websites like Facebook, YouTube and Bing! all sell advertising space on a pay per click basis. And you can also list your adverts on peoples who choose to show adverts for a cut of the pay per click revenue.
Measuring success
All of this information leads us onto talking about the final piece in the paid search puzzle, the tracking. In this digital age, the advertising platforms now all offer amazing levels of information about users who search. You can find out how many people found you for a particular keyword, how many went on to buy a product or fill out a form and much, much more.
This analytic data is incredibly powerful if you know how to use it. This is where Optix PPC management services come in. We can build and refine your campaigns using this information and get the most for your advertising budget. We have been creating advertising campaigns like this for years and have accredited and qualified consultants who will maximise your ROI from online advertising.
We tie Pay Per Click marketing in with a holistic online marketing approach including, social media, email marketing and more. In online advertising you can create an advertising campaign that is greater than the sum of its parts.
Contact Us to talk to our experienced and friendly team about your online marketing and website needs. We like to think we don’t have clients but rather that we have friends and business partners.
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0503.10
Posted by ksousa in Uncategorized
Click here to see the original article, as it appeared in the Express & Echo
A WEBSITE founded by an East Devon woman has been voted as the winner of the green living advice category in the Green Web Awards.
YouGen, which aims to help people work out whether or not renewable energy is appropriate for their house, was running for less than a year when it was shortlisted.
The site’s founder, Cathy Debenham, said: “To be publicly recognised like this is a huge boost. I’d like to thank everyone who voted for us.
“It was a nail-biting contest, as we were shortlised against two really good websites: the Guardian’s Ethical Living site, and My Zero Waste. It is a real honour to win.”
YouGen expects to see more visitors following the Government’s recent announcement of financial incentives for people who want to install microgeneration technologies.
“The Clean Energy Cashback makes it likely that more and more people will be tempted to install solar panels or other types of renewable energy,” said Cathy. “More installers will enter the market too, making it harder to identify the good ones.”
YouGen has also championed early adopters of microgeneration, whose income from selling surplus energy will fall when new feed-in tariffs start in April.
“They have been treated unfairly,” said Cathy. “These derisory rates throw all their payback calculations out.”
She added: “We have done our best to give them a voice, and get their message heard.”
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0503.10
Posted by Alastair in Uncategorized
Our exciting business is looking to hire for a new front of house/support role. The new, important addition to the Optix team will be in charge of phone answering, meet and greet for visitors at Optix HQ, looking after clients at Optix HQ, phone support for clients on domains/hosting/email accounts as well as PA duties for the Directors.
We are looking for an enthusiastic and passionate individual who really cares about their job, can work well in a team and is completely dependable.
Skills Required:
- Organisational skills are essential
- Communication skills are essential
- Technical knowledge of the Internet is preferred
- IT skill on packages like word/excel are required
If you think you could be this person then please send your CV to jobs@optixsolutions.co.uk
No Recruitment Agents Please.
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